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11 essential content marketing links from Q1 23
1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…
Read More11 essential content marketing links from Q4 22
1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…
Read More11 essential content marketing links from Q1 18
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
Read MoreWhat’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…
Read MoreThe Royal Hospital for Neuro-disability (RHN) has taken a unique approach to fundraising for this year’s global Brain Awareness Week – it stands out because it is both tech- and…
Read MoreHow to create viral content
Yeah, that’s not going to happen. In short, distrust anyone who promises they know how to do this. Doubly distrust anyone who says they can guarantee it for you. (And…
Read MoreCollectivist #6: The video guy
It’s almost the last Friday of the month and – before we take a Collectivist break for the summer – here is this month’s recommendation. Alper Cagatay – video production…
Read MoreThe rise of content marketing in B2B
We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report. The study found nine out of 10 B2B marketers are…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
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