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Classic whiskey cocktail in an old-fashioned glass.

11 essential content marketing links from Q1 23

By Tony Hallett 04/01/2023

1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…

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Written By Tony Hallett01/04/2023
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Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett 01/04/2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

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Written By Tony Hallett04/01/2023
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11 essential content marketing links from Q1 18

By Tony Hallett 03/28/2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

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Written By Tony Hallett28/03/2018
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Blog, feature or avoid? How to get the right content mix

By Aled Herbert 05/19/2014

What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…

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Written By Aled Herbert19/05/2014
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Bespoke content for Brain Awareness Week explains tailored-tech message

By Tony Hallett 03/08/2013

The Royal Hospital for Neuro-disability (RHN) has taken a unique approach to fundraising for this year’s global Brain Awareness Week – it stands out because it is both tech- and…

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Written By Tony Hallett08/03/2013
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How to create viral content

By Tony Hallett 11/19/2012

Yeah, that’s not going to happen. In short, distrust anyone who promises they know how to do this. Doubly distrust anyone who says they can guarantee it for you. (And…

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Written By Tony Hallett19/11/2012
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Collectivist #6: The video guy

By Tony Hallett 06/28/2012

It’s almost the last Friday of the month and – before we take a Collectivist break for the summer – here is this month’s recommendation. Alper Cagatay – video production…

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Written By Tony Hallett28/06/2012
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The rise of content marketing in B2B

By Tony Hallett 01/23/2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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Written By Tony Hallett23/01/2012
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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