Classic whiskey cocktail in an old-fashioned glass.

11 essential content marketing links from Q1 23

By Tony Hallett / 01/04/2023

1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…

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Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett / 04/01/2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

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11 essential content marketing links from Q1 18

By Tony Hallett / 28/03/2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

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Blog, feature or avoid? How to get the right content mix

By Aled Herbert / 19/05/2014

What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…

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Bespoke content for Brain Awareness Week explains tailored-tech message

By Tony Hallett / 08/03/2013

The Royal Hospital for Neuro-disability (RHN) has taken a unique approach to fundraising for this year’s global Brain Awareness Week – it stands out because it is both tech- and…

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How to create viral content

By Tony Hallett / 19/11/2012

Yeah, that’s not going to happen. In short, distrust anyone who promises they know how to do this. Doubly distrust anyone who says they can guarantee it for you. (And…

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Collectivist #6: The video guy

By Tony Hallett / 28/06/2012

It’s almost the last Friday of the month and – before we take a Collectivist break for the summer – here is this month’s recommendation. Alper Cagatay – video production…

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The rise of content marketing in B2B

By Tony Hallett / 23/01/2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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