writing

Content pollution: Tips for a greener content climate

By Zoe McNeill / January 29, 2024

Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…

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An open dictionary on a table, with a glimpse of a red cover peeking out from the pages.

Around the world in seven words

By Andrew Smith / December 4, 2023

Around the world in seven words The are many reasons to sign up to the Collective Content newsletter, which you can do here. One of them is the Word, or…

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A photo of a typewriter with ARTIFICIAL INTELLIGENCE in capitals.

What does generative AI mean for content marketing?

By Aled Herbert / June 7, 2023

We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…

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Image from Canterbury Tales

Lessons from a half-empty seminar room: What content marketers can learn from poetry

By Eve Michell / November 1, 2022

As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…

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11 essential content marketing links from Q2 21

By Tony Hallett / July 1, 2021

1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…

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Covid, career search and Collective Content

By Eve Michell / December 22, 2020

July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…

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Fighting ‘barbarism’ in content marketing

By Shirley Siluk / September 25, 2019

As a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…

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Getting to know you: Why we love working on retainer

By Aled Herbert / July 23, 2019

It probably won’t come as a big surprise if we told you we love to write. As former journalists we like a good story. As a content marketing agency, we…

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Copy-wise: Beware of too many, too few or misplaced commas

By Shirley Siluk / January 23, 2019

Imaginehavingtoreadentirebookscompanyreportsorwhitepapersinwhichwordswerentseparatedbypunctuationofanykindcanyouimagineunderstandinganythingthefirsttime Writing that way would seem like the opposite of clear communication, wouldn’t it? But that’s actually how information was recorded in ancient Greece, when all writing was meant to…

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Quality work – why I constantly assess our agency model

By Tony Hallett / November 5, 2018

On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…

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What is… editing?

By Shirley Siluk / September 18, 2017

Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…

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Copy-wise: It's only one word, but where you place it matters

By Shirley Siluk / September 26, 2016

“Only I have eyes for you.” “I have only eyes for you.” “I have eyes for only you.” Read each of those sentences above again and think about how they…

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