1. UK science teachers using GenAI reduce lesson planning time by 31% A study comparing GenAI user and non-GenAI user groups found that ChatGPT-assisted teachers saved an average of 25.3…
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I made a throwaway comment under one of our company LinkedIn posts the other day and someone challenged me on it. I said I’d “never come across many professional writers…
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If we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…
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I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…
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Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…
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Around the world in seven words The are many reasons to sign up to the Collective Content newsletter, which you can do here. One of them is the Word, or…
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We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…
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As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…
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1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…
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July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…
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As a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…
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It probably won’t come as a big surprise if we told you we love to write. As former journalists we like a good story. As a content marketing agency, we…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.