Ad blocking – scaring the hell out of some in media and marketing

By Tony Hallett / 02/06/2015

Adblock Plus owner Eyeo last week won the latest in a series of legal showdowns against those who say web users shouldn’t be allowed to use its ad blocking tool.…

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New Microsoft CEO – a brand storytelling win

By Tony Hallett / 06/02/2014

Everyone knows Microsoft has a new CEO, Satya Nadella. But what does everyone know about him? Over the past few days quite a few people have been spreading a link…

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Virgin up in the air with content marketing – or just another top ad?

By Tony Hallett / 10/05/2012

Virgin has shot a short movie entirely at altitude, featuring several well-known stars on its planes. Which Virgin airline? How about all of them. Working ‘up in the air’ on…

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Betty Crocker, a 5-year-old girl and content marketing

By Tony Hallett / 22/04/2012

My little girl is old enough to find her way around YouTube videos on an iPad. Luckily for her, she is now also old enough to type in ‘Betty Crocker…

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