What's your story?
Every business has stories to tell. And if it’s a successful business, like yours, it has lots of good stories about how its products or services have helped its customers succeed. But if those stories are only told around the water cooler and don’t leave your office, you’re missing a great marketing opportunity.
That’s why we’ve created The case for case studies, our guide to creating compelling case studies that tell your story with power and flair.
The power of a good story
A word-of-mouth referral from a happy customer is probably the most effective marketing tool, generating calls and sales. A case study is similar.
Case studies, where a customer talks about how your business helped improve their business, show others that you’re good at what you do. They give readers an idea of what it’s like to work with you, start conversations and generate business.
A case study can also be the heart of effective social media outreach, using different platforms to capture eyeballs and drive readers to the in-depth story.
Show me the money
How do agencies charge? Because you need to be comfortable with agency pricing models, as well as know you can afford your investment in content.
The guide talks about several methods – including per item pricing (often in related bundles of content), retainers and hybrid models.
And while we will also cover important areas such as legal and onboarding through procurement departments at larger companies (surprise: some agencies struggle with this), sometimes you just want to know: How much is this going to cost us? We’ll happily talk money.
Why not just use AI?
A case study isn’t just about filling space on a page. Each one is different and your company isn’t an algorithm. It has unique strengths. AI-generated text will create a generic story based on all the content it’s been trained on. It may get facts wrong, and it may even include copyrighted passages from its training materials.
While GenAI has thousands, if not millions, of proponents on various social media platforms, we’re taking the stance that you need to tread carefully here.
We’re skilled at conducting interviews with SMEs and customers and doing thorough research into niche subject areas, while adding the human understanding of a problem or solution that matters to a client. Empathy is something that cannot (yet) be replicated by AI, but it’s what helps you strike a chord with your reader most effectively.
There’s no substitute for real intelligence.
Why are we giving it away for free?
Because we’re tired of seeing bad case studies. We want to elevate the level of all case studies out there. And we think this will show you that we’re experts at crafting great case studies.
We also believe that by letting you know what it takes to make a great case study, you’ll be able to help us create a case study that fits your company like a bespoke suit.
If you’d like to talk about how we help you tell your stories in a way that moves people and can help you make money, please get in touch.