{"id":2521,"date":"2015-09-30T16:43:48","date_gmt":"2015-09-30T16:43:48","guid":{"rendered":"https:\/\/collectivecontent.agency\/?p=2521"},"modified":"2022-05-11T12:46:35","modified_gmt":"2022-05-11T12:46:35","slug":"11-best-content-marketing-links-q3-15","status":"publish","type":"post","link":"https:\/\/collectivecontent.agency\/2015\/09\/30\/11-best-content-marketing-links-q3-15\/","title":{"rendered":"11 best content marketing links (Q3 15)"},"content":{"rendered":"
    \n
  1. Lazy Eyes: How we read online<\/a><\/strong> (Slate) So let\u2019s start with a must-read. And that\u2019s appropriate because this first post is all about the parts of a page or post (online or offline) that get read.<\/li>\n<\/ol>\n
      \n
    1. 20 Signs Your Web Content Writer Won\u2019t Cut Through the Crap<\/a> <\/strong>(Barry Feldman) We write a lot about the craft of writing and editing, so this post by Barry Feldman was after our own hearts. One of the best lists we\u2019ve seen.\"Tangle<\/a><\/li>\n<\/ol>\n
        \n
      1. Article or Ad? When It Comes to Native, No One Knows<\/a><\/strong> (Contently) We see native advertising as a channel for content marketing. It\u2019s effective for brands and a lifeline of revenue for many publishers but will always have its critics. This is one of the best analysis pieces we\u2019ve seen on native.<\/li>\n<\/ol>\n
          \n
        1. and 5. Daily Mail, WPP and Snapchat to launch native advertising agency<\/a> <\/strong>(Guardian) It\u2019s a toss up (BBC Worldwide also launched its big native play<\/a><\/strong>) but this was arguably the big native launch and partnership of the quarter.<\/li>\n<\/ol>\n
            \n
          1. Your Customers Like Long-Form Content Much More Than You Think They Do<\/a> <\/strong>(MarketingProfs) We\u2019re big fans of long-form<\/a>. Here is some good data on why you should consider it part of your content mix.<\/li>\n<\/ol>\n
              \n
            1. The New Red Bulls: Why Every Big Brand Is Launching a Media Company<\/a><\/strong> (Contently) Like the headline says, opting out of the content game isn\u2019t much of an option for big companies.<\/li>\n<\/ol>\n
                \n
              1. Why Does Dell Employ a ‘Managing Editor’? (Hint: Content Marketing)<\/a> <\/strong>(Ad Age) OK, this predates Q3 but we saw and shared this piece in the last three months. Great insight into the type of people (people like us!) who run brand content like a media publication.<\/li>\n<\/ol>\n
                  \n
                1. How to use paid, earned and owned media in your content marketing strategy<\/a> <\/strong>(Econsultancy) Simple, solid advice from Rebecca Baines writing for Econsultancy.<\/li>\n<\/ol>\n
                    \n
                  1. Cheat Sheet: Pitching content management services to top management<\/a><\/strong> (Cygnet Infotech) We\u2019re going to be rolling out some training around content marketing in Q4 \u2013 hands-on skills but also areas like this: how to get exec level buy-in. This is a good primer for now.<\/li>\n<\/ol>\n
                      \n
                    1. The Dark Side of Content Marketing<\/a><\/strong> (The Social Marketers) We\u2019re never ones to shy away from what\u2019s not right about content marketing. We\u2019ll leave you with this different take on the unacceptable face of the discipline.<\/li>\n<\/ol>\n

                      These are some of the links that have made the biggest impression on us over the past three months. And why 11? Why not?
                      \n*photo credit:                       Tangle Toy<\/a> via photopin<\/a> (license)<\/a>
                      \n–
                      \nFollow us on Twitter – @ColContent<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Lazy Eyes: How we read online (Slate) So let\u2019s start with a must-read. And that\u2019s appropriate because this first post is all about the parts of a page or post (online…<\/p>\n","protected":false},"author":2,"featured_media":9241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[230,91,446,33],"tags":[655,612,43,656,657,658,659,660,617,405,322,661,662,663],"coauthors":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/posts\/2521"}],"collection":[{"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/comments?post=2521"}],"version-history":[{"count":0,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/posts\/2521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/media\/9241"}],"wp:attachment":[{"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/media?parent=2521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/categories?post=2521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/tags?post=2521"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/coauthors?post=2521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}