{"id":3109,"date":"2016-10-28T13:34:34","date_gmt":"2016-10-28T13:34:34","guid":{"rendered":"https:\/\/collectivecontent.agency\/?p=3109"},"modified":"2022-05-11T11:41:15","modified_gmt":"2022-05-11T11:41:15","slug":"andrew-davis-content-relationships-trust-success","status":"publish","type":"post","link":"https:\/\/collectivecontent.agency\/2016\/10\/28\/andrew-davis-content-relationships-trust-success\/","title":{"rendered":"Andrew Davis on: Content\u2026 relationships\u2026 trust\u2026 success"},"content":{"rendered":"<h3 style=\"text-align: left;\">\u201cContent builds relationships. Relationships are built on trust.&nbsp;Trust drives revenue.\u201d<\/h3>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.akadrewdavis.com\/\">Andrew Davis<\/a>, author and keynote speaker<\/p>\n<p style=\"text-align: left;\">OK, so he sounds a little like Yoda here. But we\u2019ve got to agree with Andrew Davis because, well, what he says reminds me of an early exchange we had \u2013 not quite a \u2018founder\u2019s story\u2019 but stick with me.<\/p>\n<p style=\"text-align: left;\">While Collective Content is almost five years old, it took a few months for us to find our groove. In 2012, a CMO at a large technology vendor put his finger on what we do. He said: \u201cYou help us have better conversations with our customers.\u201d And to this day we\u2019re still doing that for his company.<\/p>\n<p style=\"text-align: left;\">Davis\u2019 comment is in the same vein. He takes it further by saying it is through those ongoing, useful conversations that trust is built. It can take years but that is the basis for every great content marketing programme in B2B.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/collectivecontent.agency\/2016\/10\/25\/why-trust-is-everything-for-brand-content\/\">Trust<\/a> is really hard to earn and then to maintain. But it\u2019s golden once you have it.<\/p>\n<p style=\"text-align: left;\">Think about the people and brands you trust. Then imagine your customers feeling the same way about you. It\u2019s worth the effort. It will mean more revenue. And content is increasingly one of the key ways to get to that point.<\/p>\n<p><a href=\"https:\/\/collectivecontent.agency\/wp-content\/uploads\/2016\/10\/davies.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3108 aligncenter\" src=\"https:\/\/collectivecontent.agency\/wp-content\/uploads\/2016\/10\/davies.png\" alt=\"davies\" width=\"600\" height=\"503\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cContent builds relationships. Relationships are built on trust.&nbsp;Trust drives revenue.\u201d Andrew Davis, author and keynote speaker OK, so he sounds a little like Yoda here. But we\u2019ve got to agree&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,91],"tags":[],"coauthors":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/posts\/3109"}],"collection":[{"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/comments?post=3109"}],"version-history":[{"count":0,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/posts\/3109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/media\/9103"}],"wp:attachment":[{"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/media?parent=3109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/categories?post=3109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/tags?post=3109"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/collectivecontent.agency\/wp-json\/wp\/v2\/coauthors?post=3109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}