Nice, brief summary about the rise of content marketing.
Content marketing on the up – stats
February 12, 2012
Content marketing on the up – stats
WRITTEN BY
Tony Hallett
Managing director
Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.
