11 essential content marketing links from Q1 24

Closeup of domino tile with 11 dots. Photo by Mick Haupt on Unsplash

11 essential content marketing links from Q1 24





11 essential content marketing links from Q1 24


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

1. How technology marketers lead the way in AI experimentation [new research]

Tech marketers and AI. Yes, apparently our homies know a thing or two about AI. Which is good, as their companies have more generally been using AI for a long time.

2. Red flag: When your agency just isn’t that into you

Any agency engaging with a client that needs content should be deeply interested in that client, beyond the brief. Forgive us for flagging our own ‘red flag’ post, but this is a biggie.

3. Distribute ideas, not content

We love this idea, from the people at Animalz. (They’re not animals, it turns out. We checked. Wouldn’t that be a cool agency though?)

4. Content transformation is like a credit card

You’ve heard about digital transformation. Well, content transformation is part of that, apparently. So says Content Rules, which sounds like they should know.

5. Agencies hope AI helps with content transparency, anticipation and commerce in 2024

Transparency is a big thing for us here at Collective Content but, alas, not at every agency. Will AI help or hinder? There’s only one way to find out…

6. Good art – and good content marketing – doesn’t take shortcuts 

This quarter, unapologetically, we feature another post by CC, from senior editor Shirley Siluk, and this is another cracker. Don’t go seeing AI as the answer to all your problems, is my teaser.

7. Forget likes and downloads: This is 2024’s ultimate marketing metric

Pay attention, folks: the first of two CMI posts takes on the big subject of the metric for measuring content marketing. And the answer isn’t ‘42’. They mean type of metric, Mr Adams.

8. 9 tips to create a creds deck that connects with potential clients

We’ve just produced a new creds deck. Want to know what that is? Want to see ours? (Just ask.) It’s an important part of an agency’s marketing, albeit not strictly just in the content marketing realm.

9. Visual storytelling examples to captivate your audience

From memes to high art (are some memes high art?), so much of what moves us is visual. It’s not the whole story, as it were, but Contently here illustrates (I’m on fire) some great techniques to ape.

10. 11 elements of a successful email audit

Lists of 11. Who’d have guessed we’d go for this post? From the experts over at Econsultancy.

11.39+ content marketing statistics to help you succeed in 2024

Yes, we’re well into 2024 by now. But these are stats to help you succeed, no less, according to the CMI.

Why 11 links? Because I prepared this quarter’s round-up at the eleventh hour.

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