I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a crossword, and I like words. But I mention it here because I like the…
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Let’s start with slop. We’ve all heard about it and – sadly – experienced it. But the explosion of low-quality content isn’t only driven by AI tools, and it isn’t the only reason we risk failing to see in a potential Golden Age of thought leadership. With that in mind,…
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The last weeks of December come with a guarantee that we’ll all be seeing lots of similar posts: the round-up. This year, I’ve decided to compile five content-related reasons that I’ve seen marketing campaigns flop in 2025. Why? So you can…
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The peak-end rule goes back 32 years. So why is unsubscribing from email such a lousy experience? We’ve all heard that ‘You only get one chance to make a good…
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Our CC LinkedIn content strategy is a subset of our wider content strategy. (I’ll add here that we should all have documented content strategies.) Also, I realise ours is not…
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I was at a meeting in Southwark last week and walked past a somewhat well-known street sign, one that I’d pass most mornings on a commute I used to make…
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Writers have been stung by critics for as long as there’s been writing. Samuel Pepys declared Shakespeare’s A Midsummer Night’s Dream ‘the most insipid ridiculous play that ever I saw…
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Part of a series about creating corporate and B2B video content. The best way to get everyone on the same page prior to filming is to get them to read…
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What is a use case and when should you use one? Kicking off this quarter with this piece from our very own Bill Clark, who lays out the important distinctions…
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Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share of traffic from traditional search engines, content marketers need to adjust their SEO strategies…
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Part of a series about creating corporate and B2B video. Even the most experienced presenter or public speaker can struggle when put in front of a camera. Talking to a…
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Part of a series about creating corporate and B2B video. Using video to promote your business means choosing a story that lends itself to a video rather than a text…
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