Content marketing

Images of classic movie posters

Netflix shows how the wrong marketing content drives away customers

By Bill Clark / November 29, 2022

I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…

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Graphic image of multiple emojis

Full stop – friend or foe?

By Eve Michell / November 23, 2022

Have you ever paused after writing a message to a colleague, pondering whether you used a smiley-enough but not-too-excited emoji? If you used too many full stops? If you need…

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Image from Canterbury Tales

Lessons from a half-empty seminar room: What content marketers can learn from poetry

By Eve Michell / November 1, 2022

As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…

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One girl copying another

Our plagiarism horror story

By Tony Hallett / October 28, 2022

Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…

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Closeup of clock face

11 essential content marketing links from Q3 22

By Tony Hallett / October 4, 2022

1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…

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Cyclists on an endless race along an infinity loop. (Source: https://commons.wikimedia.org/wiki/File:David_Gerstein_-_Infinity_Rally.jpg)

Your content files are never ‘FINAL’

By Tony Hallett / August 11, 2022

Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…

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A young women sits on a cliff looking at a long winding road

What the Hero’s Journey can – and can’t – do for you

By Bill Clark / July 19, 2022

Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.

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8 tips to create better style guides

By Aled Herbert / April 6, 2022

What do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…

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Women writing history: A celebration of firsts for Women’s History Month

By Zoe McNeill / April 5, 2022

International Women’s Day is celebrated on only one day each year. Here at Collective Content, we recognise that trying to encapsulate an entire gender’s accomplishments, even just in one field,…

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11 essential content marketing links from Q1 22

By Tony Hallett / April 4, 2022

1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…

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You’re gonna need a bigger boat

By Bill Clark / February 28, 2022

As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…

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Subject matters

By Tony Hallett / January 27, 2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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