Daniel-san had Mr. Miyagi, Harry Potter had Dumbledore, Luke Skywalker had Yoda, and if you ask me, there’s a lot of truth to be found in the old wise mentor…
Read More
A long time ago, in a journalist career far, far away, I edited a series of confessions from readers at the publication where I worked. The series went under the…
Read More
There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…
Read More
Lots of agencies boast about their flexible working policies – in job adverts, on their ‘About us’ pages and on social media, to name a few places. But it’s not…
Read More
1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…
Read More
Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…
Read More
I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…
Read More
Have you ever paused after writing a message to a colleague, pondering whether you used a smiley-enough but not-too-excited emoji? If you used too many full stops? If you need…
Read More
As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…
Read More
Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…
Read More
1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…
Read More
Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…
Read More