Content marketing

Image of Yoda Fountain in San Francisco

My time as a grasshopper: the importance of a creative mentor

By Daine Lindsay / February 23, 2023

Daniel-san had Mr. Miyagi, Harry Potter had Dumbledore, Luke Skywalker had Yoda, and if you ask me, there’s a lot of truth to be found in the old wise mentor…

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People sitting at tables in a modern co-working space

None of your business: Discretion while co-working

By Tony Hallett / February 17, 2023

A long time ago, in a journalist career far, far away, I edited a series of confessions from readers at the publication where I worked. The series went under the…

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Brand design project with colour palettes

How to involve a content agency in your website redesign. And how not to.

By Aled Herbert / February 14, 2023

There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…

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Woman working at a laptop outdoors, on a deck surrounded by plants

Flexible working: What it looks like at Collective Content

By Eve Michell / January 31, 2023

Lots of agencies boast about their flexible working policies – in job adverts, on their ‘About us’ pages and on social media, to name a few places. But it’s not…

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Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett / January 4, 2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

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Flooded living room

Why DIY content might be the wrong decision

By Bill Clark / January 3, 2023

Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…

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Images of classic movie posters

Netflix shows how the wrong marketing content drives away customers

By Bill Clark / November 29, 2022

I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…

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Graphic image of multiple emojis

Full stop – friend or foe?

By Eve Michell / November 23, 2022

Have you ever paused after writing a message to a colleague, pondering whether you used a smiley-enough but not-too-excited emoji? If you used too many full stops? If you need…

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Image from Canterbury Tales

Lessons from a half-empty seminar room: What content marketers can learn from poetry

By Eve Michell / November 1, 2022

As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…

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One girl copying another

Our plagiarism horror story

By Tony Hallett / October 28, 2022

Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…

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Closeup of clock face

11 essential content marketing links from Q3 22

By Tony Hallett / October 4, 2022

1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…

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Cyclists on an endless race along an infinity loop. (Source:

Your content files are never ‘FINAL’

By Tony Hallett / August 11, 2022

Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…

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