Content marketing

Cyclists on an endless race along an infinity loop. (Source: https://commons.wikimedia.org/wiki/File:David_Gerstein_-_Infinity_Rally.jpg)

Your content files are never ‘FINAL’

By Tony Hallett / August 11, 2022

Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…

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A young women sits on a cliff looking at a long winding road

What the Hero’s Journey can – and can’t – do for you

By Bill Clark / July 19, 2022

Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.

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8 tips to create better style guides

By Aled Herbert / April 6, 2022

What do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…

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Women writing history: A celebration of firsts for Women’s History Month

By Zoe McNeill / April 5, 2022

International Women’s Day is celebrated on only one day each year. Here at Collective Content, we recognise that trying to encapsulate an entire gender’s accomplishments, even just in one field,…

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11 essential content marketing links from Q1 22

By Tony Hallett / April 4, 2022

1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…

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You’re gonna need a bigger boat

By Bill Clark / February 28, 2022

As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…

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Subject matters

By Tony Hallett / January 27, 2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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11 essential content marketing links from Q4 21

By Tony Hallett / January 5, 2022

With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…

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Writers: Don’t fight skimmers and content skippers

By Tony Hallett / October 12, 2021

Years ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…

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11 essential content marketing links from Q3 21

By Tony Hallett / October 1, 2021

1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…

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Why Word beats Google Docs for our writers and editors

By Aled Herbert / July 19, 2021

As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…

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11 essential content marketing links from Q2 21

By Tony Hallett / July 1, 2021

1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…

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