Content marketing

A flat-lay image of a world map made from light brown cork material, placed on a textured pink and red bamboo mat. The map consists of cut-out continents arranged with small gaps between them, with visible white staples or pins securing some parts.

Content leaders – now is not the time to bury your head in the sand

By Tony Hallett 04/04/2025

I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…

Read More
Written By Tony Hallett04/04/2025
Read More
Closeup photo of floor number buttons 10 and 11 in an elevator. Photo by Jonny Gios on Unsplash

11 best content marketing links Q1 25

By Tony Hallett 03/31/2025

1. Thought leadership in the AI age belongs to those who connect, not control How do you connect with people when everyone – in theory – can know the same…

Read More
Written By Tony Hallett31/03/2025
Read More
A picture of a signpost with an icon of a hiker on it, pointing to the right.

It’s 2025! Time to refresh, reboot and rethink your thought leadership. 

By Andrew Smith 02/06/2025

Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your…

Read More
Written By Andrew Smith06/02/2025
Read More
A screenshot from the video for Bohemian Like You by The Dandy Warhols. The caption reads "Oh yeah I wait tables too." The picture contains the band members playing music.

 “Oh yeah we do content too” 

By Tony Hallett 02/04/2025

I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…

Read More
Written By Tony Hallett04/02/2025
Read More
A large sign that reads "Understanding" in capitals against a light peach sky.

Research: Why clients work with Collective Content 

By Tony Hallett 01/22/2025

Why do your customers choose you?   This is one of the biggest questions in business. Companies that don’t know the answer are flying blind.  We always ask this question of…

Read More
Written By Tony Hallett22/01/2025
Read More

Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

Read More
Written By John Oates20/01/2025
Read More
Closeup of Roman numeral 11 on the face of a stone sundial. (Photo by Emma Corti on Unsplash)

11 best content marketing links Q4 24

By Tony Hallett 12/27/2024

1. Your ‘critical thinking’ makes you unique – and GenAI can’t help you with that This was another big year for Collective Content’s ongoing efforts to make sense of and…

Read More
Written By Tony Hallett27/12/2024
Read More
The number 2025 created by sparklers in the air against a black background.

Successful habits of great content marketers

By Julian Heathcote 11/06/2024

What we learned from this year’s CMI B2B content marketing report The 2025 issue of the annual Content Marketing Institute (CMI) B2B Content Marketing Outlook report has been eagerly awaited…

Read More
Written By Julian Heathcote06/11/2024
Read More
Neon sign that reads "This is the sign you've been looking for"

5 warning signs your large content programme is going to fail

By Becky Thompson 11/04/2024

One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…

Read More
Written By Becky Thompson04/11/2024
Read More
Three groups of icons representing people have shapes travelling between them and a page in the middle of the image. The page is a simple rectangle with straight lines representing data. The shapes traveling towards the page are irregular and in squiggly bands.

Evolving GenAI guidelines: Collective Content’s AI Policy 2.0

By Collective Content Team 10/29/2024

Almost exactly a year ago, we published a piece titled Why we have a GenAI policy – and why you should too. The blog post introduced our formal guidelines for…

Read More
Written By Collective Content Team29/10/2024
Read More
A man holding a lightbulb over a city skyline in the sunset.

Your customer case study can open the door to much more

By Becky Thompson 10/28/2024

This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…

Read More
Written By Becky Thompson28/10/2024
Read More
Different coloured paint rollers on a white backgorund, painting strips of colour above them.

The biggest partners in tech and their content needs

By Becky Thompson 10/16/2024

Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…

Read More
Written By Becky Thompson16/10/2024
Read More

Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

Top
Collective Content
Overview

Cookies are small files that can contain information about you, your preferences, or your device. We use cookies on our website to make it work as expected and to gather certain types of information. Collective Content respects your right to privacy – you can choose not to allow some types of cookies

You can read our full cookie policy here: Cookie Policy

Our full privacy policy here: Privacy Policy

And our sites terms & conditions here: Terms & Conditions