Zoe McNeill

Author posts

Student wearing a virtual reality headset.

Essential VR/AR/XR insights from Q4 23

By Zoe McNeill / 20/02/2024

1. ‘Remarkable’ advances in procedural audio make experiences more immersive An academic review of procedural audio technology – which generates sounds in real time for nonlinear media such as virtual…

Read More

Content pollution: Tips for a greener content climate

By Zoe McNeill / 29/01/2024

Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…

Read More
An open book surrounded by a collection of festive items, including eggnog, pine cones, candy canes and holly. The warm lighting and scattered items give a cozy feel. You can almost hear the crackling fire and smell the cinnamon.

Jólabókaflóðið- What to get the content marketer in your life

By Zoe McNeill / 20/12/2023

‘Twas the night before Christmas and all through the land Pages were turned, cocoa in hand As evening crept on, and Christmas drew close Jólabókaflóðið reminds us of what we…

Read More
Man in a headset trying out XR technology.

Essential VR/AR/XR insights from Q1 23

By Zoe McNeill / 18/05/2023

1. Metaverse could fuel $1 trillion in commerce by 2025: Accenture Growing interest in the metaverse among both consumers and businesses could create a $1 trillion commerce opportunity by the…

Read More
A screen view from OnSight, the 2018 award-winning software developed by NASA's Jet Propulsion Laboratory in collaboration with Microsoft. OnSight uses real rover data to create a 3D simulation of the Martian environment where mission scientists can "meet" to discuss rover ope... Credit: NASA/JPL-Caltech

Essential VR/AR/XR insights from Q4 2022

By Zoe McNeill / 23/01/2023

1. World-class experience At the FIFA World Cup in Qatar, in-person attendees were able to use an AR companion application on smartphones for real-time statistics viewing during games. 2. A…

Read More

Women writing history: A celebration of firsts for Women’s History Month

By Zoe McNeill / 05/04/2022

International Women’s Day is celebrated on only one day each year. Here at Collective Content, we recognise that trying to encapsulate an entire gender’s accomplishments, even just in one field,…

Read More
Top