Content marketing

Infographics – 5 ways to stop the rot

By Tony Hallett / 12/07/2012

We like infographics but most are plain terrible. I bet you feel the same way. They can be used in stunning and cute ways and I challenge anyone not to…

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B2B is embracing content marketing [infographic]

By Tony Hallett / 07/07/2012

The following B2B-centric infographic says it all (well, almost all). It comes courtesy of the excellent team over at BlueGlass Interactive. Some of the numbers in here about the rise…

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Our persona #1 – content strategies for marketers

By Aled Herbert / 02/07/2012

There are three main groups of people Collective Content (UK) targets. We thought we’d write three blog posts to explain these types. Some in content marketing circles would call them…

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Branded content’s power – “insidious”? Really?

By Tony Hallett / 27/06/2012

In his excellent Monday Note blog this week Frédéric Filloux dissects what he calls “the insidious power of brand content”, with some great examples, mainly from French companies. His five…

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Content marketing in the UK [infographic]

By Tony Hallett / 20/06/2012

We shared this really nice infographic the other day on Twitter but it’s simply too good not to chain to this blog somehow. It’s courtesy of the APA – now…

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Amazon as social network and content marketing hub

By Tony Hallett / 17/06/2012

There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…

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Content’s secret weapon – shelf-life

By Tony Hallett / 17/06/2012

Question: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently…

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