Content marketing
We like infographics but most are plain terrible. I bet you feel the same way. They can be used in stunning and cute ways and I challenge anyone not to…
Read MoreThe following B2B-centric infographic says it all (well, almost all). It comes courtesy of the excellent team over at BlueGlass Interactive. Some of the numbers in here about the rise…
Read MoreThere are three main groups of people Collective Content (UK) targets. We thought we’d write three blog posts to explain these types. Some in content marketing circles would call them…
Read MoreIn his excellent Monday Note blog this week Frédéric Filloux dissects what he calls “the insidious power of brand content”, with some great examples, mainly from French companies. His five…
Read MoreWe shared this really nice infographic the other day on Twitter but it’s simply too good not to chain to this blog somehow. It’s courtesy of the APA – now…
Read MoreThere has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…
Read MoreQuestion: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently…
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