We see that Business Insider is the latest of the big boys in web publishing to include sponsored content among regular editorial. It isn’t ditching ads – it has a…
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This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they…
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Poynter publishes some of the best content around on journalism and content in general. The piece What journailsts need to know about ‘content marketing’ – replete with scepticism about the CM…
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Editorial, while the necessary foundation for how many media businesses work, has long been considered by some as a cost centre. Last week at an event I made an analogy…
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What do you tell online publishers about content marketing opportunities? I had that dilemma at a presentation to the Association of Online Publishers (@ukaop) event last week. The biggest thing…
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We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…
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I dialled in to the #mpworld event from Marketing Profs on Friday, which was an excellent virtual conference featuring the likes of Anthony Schneider (@anthonyws), Brian Clark (@copyblogger), Sonia Simone…
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There is yet more evidence of the rise of visual material as an online traffic driver. A Pew Internet survey, conducted at the start of August (link no longer available),…
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This post, from Business2Community and put together by Synecore Technologies, about the ingredients of successful online content marketing is excellent. We give you a taster here but it’s worth exploring…
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Do lead-generation campaigns capture the right data? Some do but some are an example of how the changing nature of business clashes with the way marketing has long viewed the…
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One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…
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‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…
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