Tony Hallett

Author posts

People sitting at tables in a modern co-working space

None of your business: Discretion while co-working

By Tony Hallett / February 17, 2023

A long time ago, in a journalist career far, far away, I edited a series of confessions from readers at the publication where I worked. The series went under the…

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Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett / January 4, 2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

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One girl copying another

Our plagiarism horror story

By Tony Hallett / October 28, 2022

Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…

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Closeup of clock face

11 essential content marketing links from Q3 22

By Tony Hallett / October 4, 2022

1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…

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Cyclists on an endless race along an infinity loop. (Source: https://commons.wikimedia.org/wiki/File:David_Gerstein_-_Infinity_Rally.jpg)

Your content files are never ‘FINAL’

By Tony Hallett / August 11, 2022

Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…

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11 essential content marketing links from Q1 22

By Tony Hallett / April 4, 2022

1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…

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Subject matters

By Tony Hallett / January 27, 2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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11 essential content marketing links from Q4 21

By Tony Hallett / January 5, 2022

With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…

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Writers: Don’t fight skimmers and content skippers

By Tony Hallett / October 12, 2021

Years ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…

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11 essential content marketing links from Q3 21

By Tony Hallett / October 1, 2021

1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…

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11 essential content marketing links from Q2 21

By Tony Hallett / July 1, 2021

1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…

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11 essential content marketing links from Q4 20

By Tony Hallett / January 4, 2021

1. The 12-month content marketing strategy for startups The start of a year is a good time for such a comprehensive piece. But the truth is that any time is…

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