What’s your Thought Leadership worth? IBM research shows $107 Million Potential IBM’s Institute for Business Value has long been one of the loudest drum bangers when it comes to proving…
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Transparency. Openness. Honesty. Or just business as usual? Call it what you will. When properly communicated, transparency around business practices generally leads to more trust with any stakeholder audience.…
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Today’s Jury question was that rarity – one returning strong votes in both the ‘Yes’ and ‘No’ camps and a few mixed opinions among our 12 jurors. Photo by…
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Journalism still matters. And some of journalism’s tactics have a positive effect on thought leadership, too. That’s the near unanimous verdict of this edition of Thought Leadership Jury, with 11…
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The 2026 B2B thought leadership playbook Kicking off with a well-constructed primer, this CMO Alliance piece gets into AI and the distinction between thought leadership and content marketing… among other…
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Photo by Jaime Lopes on Unsplash “You cannot build trust with AI and you don’t get the same human emotions with AI.” So said one IT leader who took part…
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The State of AI in Thought Leadership Would be remiss of us not to lead with our big report from the past couple of weeks. GTLI Symposium – the recap…
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I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a crossword, and I like words. But I mention it here because I like the…
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I have no crystal ball. And it’s quite possible I could publish this same post in January next year. But I do know that right now too many companies, too…
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The last weeks of December come with a guarantee that we’ll all be seeing lots of similar posts: the round-up. This year, I’ve decided to compile five content-related reasons that I’ve seen marketing campaigns flop in 2025. Why? So you can…
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How do you stand out in a world of AI mediocrity and, more broadly, B2B same-ness? Where in the world? Twenty years ago, I was five years into editing a weekly…
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Our CC LinkedIn content strategy is a subset of our wider content strategy. (I’ll add here that we should all have documented content strategies.) Also, I realise ours is not…
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