Tony Hallett

Author posts

Cyclists on an endless race along an infinity loop. (Source: https://commons.wikimedia.org/wiki/File:David_Gerstein_-_Infinity_Rally.jpg)

Your content files are never ‘FINAL’

By Tony Hallett / August 11, 2022

Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…

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11 essential content marketing links from Q1 22

By Tony Hallett / April 4, 2022

1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…

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Subject matters

By Tony Hallett / January 27, 2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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11 essential content marketing links from Q4 21

By Tony Hallett / January 5, 2022

With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…

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Writers: Don’t fight skimmers and content skippers

By Tony Hallett / October 12, 2021

Years ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…

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11 essential content marketing links from Q3 21

By Tony Hallett / October 1, 2021

1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…

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11 essential content marketing links from Q2 21

By Tony Hallett / July 1, 2021

1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…

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11 essential content marketing links from Q4 20

By Tony Hallett / January 4, 2021

1. The 12-month content marketing strategy for startups The start of a year is a good time for such a comprehensive piece. But the truth is that any time is…

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8 newsroom lessons to apply to content marketing

By Tony Hallett / December 10, 2020

When you’ve spent years in media newsrooms – as most of us here have – some ways of working stay with you. Working for online publications, newspapers and magazines has…

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Comedy formats teach us content lessons

By Tony Hallett / November 10, 2020

Some agencies will tell you formats don’t matter. Everything is just about great content – whatever the format. This often comes from people who have never experimented with new formats.…

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11 essential content marketing links from Q3 20

By Tony Hallett / September 23, 2020

1. Why a good brief can save you from a world of pain Let’s get this party started with a post about a big subject, by our very own Tim…

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11 essential content marketing links from Q2 20

By Tony Hallett / June 25, 2020

1. Content marketing in a crisis: Dos and don’ts Starting with the big picture – as always – and let’s just say it doesn’t get much bigger picture than this:…

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