Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…
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1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…
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How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…
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With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…
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Years ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…
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1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…
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1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…
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1. The 12-month content marketing strategy for startups The start of a year is a good time for such a comprehensive piece. But the truth is that any time is…
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When you’ve spent years in media newsrooms – as most of us here have – some ways of working stay with you. Working for online publications, newspapers and magazines has…
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Some agencies will tell you formats don’t matter. Everything is just about great content – whatever the format. This often comes from people who have never experimented with new formats.…
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1. Why a good brief can save you from a world of pain Let’s get this party started with a post about a big subject, by our very own Tim…
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1. Content marketing in a crisis: Dos and don’ts Starting with the big picture – as always – and let’s just say it doesn’t get much bigger picture than this:…
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