Tony Hallett

Author posts

Pool ball number 11

11 essential content marketing links from Q4 23

By Tony Hallett / December 29, 2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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A storage locker with the number 11. Photo by Waldemar on Unsplash

11 essential content marketing links from Q3 23

By Tony Hallett / October 10, 2023

1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…

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11 best content marketing links Q2 23

By Tony Hallett / July 3, 2023

What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…

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Black-and-white photo of two people, seen from behind, working on Apple laptops.

Guide me: Questions to ask when selecting your content agency

By Tony Hallett / May 1, 2023

I’m working on a guide that will help people choose a content agency well. While the guide is primarily aimed at our key persona – marketers in B2B technology companies…

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Classic whiskey cocktail in an old-fashioned glass.

11 essential content marketing links from Q1 23

By Tony Hallett / April 1, 2023

1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…

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People sitting at tables in a modern co-working space

None of your business: Discretion while co-working

By Tony Hallett / February 17, 2023

A long time ago, in a journalist career far, far away, I edited a series of confessions from readers at the publication where I worked. The series went under the…

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Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett / January 4, 2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

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One girl copying another

Our plagiarism horror story

By Tony Hallett / October 28, 2022

Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…

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Closeup of clock face

11 essential content marketing links from Q3 22

By Tony Hallett / October 4, 2022

1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…

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Cyclists on an endless race along an infinity loop. (Source:

Your content files are never ‘FINAL’

By Tony Hallett / August 11, 2022

Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…

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11 essential content marketing links from Q1 22

By Tony Hallett / April 4, 2022

1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…

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Subject matters

By Tony Hallett / January 27, 2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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