Tony Hallett
Author posts
A long time ago, in a journalist career far, far away, I edited a series of confessions from readers at the publication where I worked. The series went under the…
Read More1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…
Read MoreStories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…
Read More1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…
Read MoreNever put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…
Read More1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…
Read MoreHow much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…
Read MoreWith the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…
Read MoreYears ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…
Read More1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…
Read More1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…
Read More1. The 12-month content marketing strategy for startups The start of a year is a good time for such a comprehensive piece. But the truth is that any time is…
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