1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner We like the way the team at GO! brings together…
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If we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…
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Back when I was a reporter, an old hack once told me never to ask my best questions from the floor of a press conference or similar event. His thinking…
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I talk a lot (too much?) about some of the not-so-great uses of GenAI that we’re seeing right now. That could mean for copywriting or graphic design, as well as…
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I wasn’t alone in loving the first two seasons of The Bear, which follows the highly strung family and wider team that run the titular Chicago restaurant (spoiler: there are…
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I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…
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The internet loves lists. So did magazines, to be fair. And the ancient Greeks. OK, I have no idea if Aristotle and Socrates loved a top 10. But to our…
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1. How technology marketers lead the way in AI experimentation [new research] Tech marketers and AI. Yes, apparently our homies know a thing or two about AI. Which is good,…
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Maybe it’s like dating. What if all the person across that restaurant table does is talk about their great abs or how much money they make? What if they never…
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1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…
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1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…
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What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…
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