Tony Hallett

Author posts

Collectivist #1: Your UK events go-to

By Tony Hallett / 31/01/2012

I’d like to introduce something new for the CC:UK blog this year. Every month I am briefly going to profile a Collectivist, my name for someone awesome  I have worked…

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Getting infographics right

By Tony Hallett / 26/01/2012

You don’t hear the word ‘infographic’ as much as you did a year ago. Just a feeling, no evidence on that. Perhaps we’re collectively tired. Perhaps they haven’t been, in…

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The rise of content marketing in B2B

By Tony Hallett / 23/01/2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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Bob Holness, Wikipedia and a confession

By Tony Hallett / 17/01/2012

What’s Bob Holness got to do with the Wikipedia blackout tomorrow? Directly, not much, I assure you. But recent days’ events have made me cast my mind back to a…

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Getting Creative Commons, commercially

By Tony Hallett / 11/01/2012

While I talked last time about the search for a ‘brand identity’ for Collective Content, a couple of contacts have asked me about the old typewriter keyboard that currently adorns…

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Who owns social media followers?

By Tony Hallett / 09/01/2012

May 2019 update: Many of the URLs in this article have been removed due to 404 links.  There seem to be a lot of big name journalists moving around from…

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Launch time

By Tony Hallett / 03/01/2012

Isn’t it customary to say what a journey it’s been to get to this stage, to get to the first blog post kicking off a new business? For a company…

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