Tony Hallett

Author posts

Maslow’s Hierarchy of [Social Media] Needs

By Tony Hallett / 13/04/2012

You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media? Take a look at the following infographic: On the…

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Style guides – a brief guide

By Tony Hallett / 12/04/2012

We recently came across this interesting piece – 11 frequently botched AP style points on ragan.com – and it got us thinking about style and its quiet twin, consistency, across non-media…

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Collectivist #3: Content creator

By Tony Hallett / 30/03/2012

It’s recommendation time again… Andy McCue – writer, editor, climber Andy is modest. He writes on his LinkedIn profile about “13 years’ experience in business-to-business, consumer and customer publishing across…

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Ink’s big think

By Tony Hallett / 29/03/2012

I’ll be honest – I don’t know if I really love or hate the video below. That’s probably good news for the folks over at Ink, whose inflight mags you’ll have…

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When every company publishes – a “claw-back opportunity” for media?

By Tony Hallett / 26/03/2012

A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but…

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Klout, Kred and co – measuring influence

By Tony Hallett / 21/03/2012

Here is a great piece of research by Brian Solis over at Altimeter Group. If you use services such as Klout or PeerIndex to get an idea of how influential…

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Define content marketing – without getting lost in the jargon

By Tony Hallett / 21/03/2012

Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…

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The Amen Break, creativity and copyright

By Tony Hallett / 20/03/2012

We wanted to post this video because in part because it’s a fun insight (if you’re interested in hip hop, dance or a lot of other music) but also, more…

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How to use 99designs – or similar crowdsourced services

By Tony Hallett / 18/03/2012

At Collective Content we recently spruced up our logo and website. For the logo, like many small businesses, we dabbled with an online service. We thought we’d share our experience…

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Content always core – some quick #aopb2b thoughts

By Tony Hallett / 14/03/2012

Today I attended the first event from the Association of Online Publishers (AOP) aimed only at those in B2B media. (You can still check out the #aopb2b hashtag on Twitter.)…

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Q&A: Chatham House Rule

By Tony Hallett / 07/03/2012

We recently decided to find out more about the Chatham House Rule, so we caught up with Keith Burnet, communications director at the Royal Institute of International Affairs (the organisation…

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What is the Chatham House Rule?

By Tony Hallett / 07/03/2012

Many call it a think tank. It would rather refer to itself as a policy institute. It is officially the Royal Institute of International Affairs. And to the rest of…

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