Tony Hallett

Author posts

The only reason you need NOT to kill a corporate blog

By Tony Hallett / 11/05/2012

Short post. We read a brilliant piece today on Windmill Networking by Joel Don entitled Time to Write Off Your Corporate Blog? (post no longer live). You might not guess…

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Virgin up in the air with content marketing – or just another top ad?

By Tony Hallett / 10/05/2012

Virgin has shot a short movie entirely at altitude, featuring several well-known stars on its planes. Which Virgin airline? How about all of them. Working ‘up in the air’ on…

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How to follow events when you're not there

By Tony Hallett / 09/05/2012

Social media has changed the way we attend conferences and other live events. Our ability to share what’s happening and connect with others – whether actually there or not –…

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Beautiful tag clouds – Wordle to your mother

By Tony Hallett / 08/05/2012

We’ve been messing around with Wordle. It’s not new but, if you use tag clouds (as a publisher or reader) and like great design, we think you’ll like it. Below…

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Blog post written – now do these 12 things

By Tony Hallett / 30/04/2012

Actually, you don’t have to do these dozen things to every post, all the time. But we love this infographic – clarity in a world of cluttered infographics – and…

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Collectivist #4: Marketing maestro

By Tony Hallett / 27/04/2012

At the end of every month the CC Blog names a partner we recommend. It has to be someone we’ve done business with. And someone we like to spend time…

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Spotify striving for advertising without ads

By Tony Hallett / 24/04/2012

Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…

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Betty Crocker, a 5-year-old girl and content marketing

By Tony Hallett / 22/04/2012

My little girl is old enough to find her way around YouTube videos on an iPad. Luckily for her, she is now also old enough to type in ‘Betty Crocker…

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Social media policy as infographic – Edmunds.com

By Tony Hallett / 18/04/2012

Readers of these pages know we end up mentioning social media policies regularly. We’re even toying with publishing a template. (Let us know if that gets your vote too –…

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‘Unpublish’ and be damned!

By Tony Hallett / 17/04/2012

The Columbia Journalism Review carried a good piece last week (good reader comments too) about ‘unpublishing’ requests that are coming in to media owners. I write unpublishing that way because…

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Content marketing – a single definition?

By Tony Hallett / 17/04/2012

A quick post today from an interesting e-book I’m reading by Robert Rose and Joe Pulizzi called Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand .…

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Measuring engagement – a dilemma beyond social media

By Tony Hallett / 13/04/2012

When are you most deeply engaged with content? It’s a fine question in and of itself but if you’re a marketer – or specifically someone who measures how effective campaigns…

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