The only reason you need NOT to kill a corporate blog

The only reason you need NOT to kill a corporate blog





The only reason you need NOT to kill a corporate blog


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

Short post. We read a brilliant piece today on Windmill Networking by Joel Don entitled Time to Write Off Your Corporate Blog? (post no longer live).

You might not guess it from the headline but he gives an impassioned and well-reasoned list arguing the answer to that question. And the answer is No.

But we can’t get beyond one overriding reason not to abandon your blog in favour of something else. (Maybe carrier pigeons, more probably social channels like Facebook, Google+ or LinkedIn company pages.)

Any of those platforms – and plenty more besides – might change their terms of service tomorrow. Some might get bought. Others might disappear.

And your wonderful content would probably disappear along with them.
At best, you are gambling on someone else playing nice.

With your own blog, probably within your own website, possibly on your own servers, you are pretty much the master of your domain.

Don lists plenty of great things to do with your blog. He’s honest about some of its limitations too.

But giving your content entirely to third-party platforms isn’t wise. Use them for distribution, promotion and places to build relationships.
Just don’t kill that blog you own.

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