11 best content marketing links Q2 23

By Tony Hallett / July 3, 2023

What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…

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A young women sits on a cliff looking at a long winding road

What the Hero’s Journey can – and can’t – do for you

By Aled Herbert / July 19, 2022

Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.

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Covid, career search and Collective Content

By Eve Michell / December 22, 2020

July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…

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11 essential content marketing links from Q3 19

By Tony Hallett / September 30, 2019

1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…

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11 essential content marketing links from Q2 19

By Tony Hallett / June 28, 2019

1. The 9 Rules of Every Wile E. Coyote and Road Runner Cartoon We’re going to start with something a little bit different – and wonderful. From one of the greatest…

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Ghostwriting content? Gotta keep it real

By Tony Hallett / June 13, 2019

Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…

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Quality work – why I constantly assess our agency model

By Tony Hallett / November 5, 2018

On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…

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Cyber what? Why consistent style isn’t everything

By Aled Herbert / October 22, 2018

As writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve…

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11 essential content marketing links from Q3 18

By Tony Hallett / September 27, 2018

5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…

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What’s more important than consistency in your copy? Give this a Go

By Tony Hallett / January 22, 2018

With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…

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11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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The hidden pitfalls of repurposing content

By Tony Hallett / November 22, 2017

You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…

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