Opinion

A flat-lay image of a world map made from light brown cork material, placed on a textured pink and red bamboo mat. The map consists of cut-out continents arranged with small gaps between them, with visible white staples or pins securing some parts.

Content leaders – now is not the time to bury your head in the sand

By Tony Hallett 04/04/2025

I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…

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Written By Tony Hallett04/04/2025
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A screenshot from the video for Bohemian Like You by The Dandy Warhols. The caption reads "Oh yeah I wait tables too." The picture contains the band members playing music.

 “Oh yeah we do content too” 

By Tony Hallett 02/04/2025

I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…

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Written By Tony Hallett04/02/2025
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5 warning signs your large content programme is going to fail

By Becky Thompson 11/04/2024

One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…

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Written By Becky Thompson04/11/2024
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The biggest partners in tech and their content needs

By Becky Thompson 10/16/2024

Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…

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Written By Becky Thompson16/10/2024
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A photo of two smartly dressed men sitting at a table wearing headphones and speaking into professional microphones.

Speaking to your customers? No alarms and no surprises

By Becky Thompson 10/10/2024

This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…

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Written By Becky Thompson10/10/2024
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11 best content marketing links Q3 24

By Tony Hallett 10/04/2024

C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI?…

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Written By Tony Hallett04/10/2024
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A neon sign with the words "Super Helpful" in green against a dark, night time background.

Small partner, big ambition – how I show what’s possible

By Becky Thompson 09/25/2024

This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…

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Written By Becky Thompson25/09/2024
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3 qualities to demand in your content agency

By Becky Thompson 09/16/2024

This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…

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Written By Becky Thompson16/09/2024
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A laptop with a conference call on screen, next to a locked phone, a tablet and a smart watch.

What are your AI-generated meeting summaries not telling you? 

By Tony Hallett 07/17/2024

Back when I was a reporter, an old hack once told me never to ask my best questions from the floor of a press conference or similar event. His thinking…

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Written By Tony Hallett17/07/2024
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A photo of a chef's hands putting the finishing touches to a dish which is largely made up of mushrooms, and sits on a decorative piece of tree trunk.

Like The Bear? Love agencies

By Tony Hallett 06/20/2024

I wasn’t alone in loving the first two seasons of The Bear, which follows the highly strung family and wider team that run the titular Chicago restaurant (spoiler: there are…

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Written By Tony Hallett20/06/2024
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a hand hovering over an app folder on a phone full of AI apps

Do AI and plagiarism have anything in common?

By Eve Michell 05/23/2024

At first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master…

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Written By Eve Michell23/05/2024
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A corrugated metal wall, with a yellow tint, which has a sign that says "Karma is real so don't steal" on it.

Plagiarism Week – why?

By Tony Hallett 05/20/2024

I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…

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Written By Tony Hallett20/05/2024
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