Opinion
I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…
Read More“Oh yeah we do content too”
I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…
Read MoreOne way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
Read MorePlenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…
Read MoreThis is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…
Read More11 best content marketing links Q3 24
C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI?…
Read MoreThis is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…
Read More3 qualities to demand in your content agency
This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…
Read MoreBack when I was a reporter, an old hack once told me never to ask my best questions from the floor of a press conference or similar event. His thinking…
Read MoreLike The Bear? Love agencies
I wasn’t alone in loving the first two seasons of The Bear, which follows the highly strung family and wider team that run the titular Chicago restaurant (spoiler: there are…
Read MoreDo AI and plagiarism have anything in common?
At first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master…
Read MorePlagiarism Week – why?
I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…
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