What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…
Read More
Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.
Read More
July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…
Read More
1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…
Read More
1. The 9 Rules of Every Wile E. Coyote and Road Runner Cartoon We’re going to start with something a little bit different – and wonderful. From one of the greatest…
Read More
Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…
Read More
On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…
Read More
As writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve…
Read More
5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…
Read More
With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…
Read More
Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
Read More
You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…
Read More