Opinion
Finite – how much content is enough?
I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a crossword, and I like words. But I mention it here because I like the…
Read MoreCommit No Nuisance – whatever that means
I was at a meeting in Southwark last week and walked past a somewhat well-known street sign, one that I’d pass most mornings on a commute I used to make…
Read MoreOn mimetic desire and work
Part 6 Welcome to Human Work. A series about the changing nature of work today. René Girard (1923-2015) was a French-American philosopher and social scientist, his ideas now beloved of…
Read MoreLeading for tomorrow (and right now)
Part 5 Welcome to Human Work. A series about the changing nature of work today. Many leaders are seized of the need to transform to survive and thrive. They also…
Read MoreYour new competitor: Netflix
Part 3 Welcome to Human Work. A series about the changing nature of work today. Many a modern conversation starts like this: “Do you prefer working in the office or…
Read MorePainkillers or vitamins – what do you sell?
The internet is thick with business guru after business guru telling you to sell painkillers rather than vitamins. What does that mean? Well, the theory is that we all know…
Read MoreI’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…
Read More“Oh yeah we do content too”
I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…
Read MoreOne way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
Read MorePlenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…
Read MoreThis is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…
Read More11 best content marketing links Q3 24
C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI?…
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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
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