Opinion

Finite – how much content is enough? 

By Tony Hallett 03/03/2026

I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a crossword, and I like words. But I mention it here because I like the…

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Written By Tony Hallett03/03/2026
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Commit No Nuisance – whatever that means

By Tony Hallett 11/12/2025

I was at a meeting in Southwark last week and walked past a somewhat well-known street sign, one that I’d pass most mornings on a commute I used to make…

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Written By Tony Hallett12/11/2025
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A picture of two mimes waving at the camera.

On mimetic desire and work

By Andrew Smith 07/17/2025

Part 6 Welcome to Human Work. A series about the changing nature of work today. René Girard (1923-2015) was a French-American philosopher and social scientist, his ideas now beloved of…

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Written By Andrew Smith17/07/2025
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A mother duck on the water with 6 chicks behind her.

Leading for tomorrow (and right now)

By Andrew Smith 07/08/2025

Part 5 Welcome to Human Work. A series about the changing nature of work today. Many leaders are seized of the need to transform to survive and thrive. They also…

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Written By Andrew Smith08/07/2025
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A man lying on his back looking at a phone.

Your new competitor: Netflix

By Andrew Smith 06/09/2025

Part 3 Welcome to Human Work. A series about the changing nature of work today. Many a modern conversation starts like this: “Do you prefer working in the office or…

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Written By Andrew Smith09/06/2025
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A pile of vitamin pills of different colours and shapes.

Painkillers or vitamins – what do you sell?

By Tony Hallett 06/09/2025

The internet is thick with business guru after business guru telling you to sell painkillers rather than vitamins. What does that mean? Well, the theory is that we all know…

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Written By Tony Hallett09/06/2025
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A flat-lay image of a world map made from light brown cork material, placed on a textured pink and red bamboo mat. The map consists of cut-out continents arranged with small gaps between them, with visible white staples or pins securing some parts.

Content leaders – now is not the time to bury your head in the sand

By Tony Hallett 04/04/2025

I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…

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Written By Tony Hallett04/04/2025
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A screenshot from the video for Bohemian Like You by The Dandy Warhols. The caption reads "Oh yeah I wait tables too." The picture contains the band members playing music.

 “Oh yeah we do content too” 

By Tony Hallett 02/04/2025

I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…

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Written By Tony Hallett04/02/2025
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Neon sign that reads "This is the sign you've been looking for"

5 warning signs your large content programme is going to fail

By Becky Thompson 11/04/2024

One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…

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Written By Becky Thompson04/11/2024
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Different coloured paint rollers on a white backgorund, painting strips of colour above them.

The biggest partners in tech and their content needs

By Becky Thompson 10/16/2024

Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…

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Written By Becky Thompson16/10/2024
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A photo of two smartly dressed men sitting at a table wearing headphones and speaking into professional microphones.

Speaking to your customers? No alarms and no surprises

By Becky Thompson 10/10/2024

This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…

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Written By Becky Thompson10/10/2024
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An image of the number 11 on a clock face.

11 best content marketing links Q3 24

By Tony Hallett 10/04/2024

C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI?…

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Written By Tony Hallett04/10/2024
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