11 best content marketing links Q2 23

11 best content marketing links Q2 23





11 best content marketing links Q2 23


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

  1. What does generative AI mean for content marketing?

Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on AI in our clients’ content. Needs to be said.

  1. How ChatGPT can power your content calendar

While many others also won’t be diving in to AI-generated content, there are still use cases for AI in content marketing. This is an interesting piece from Contently: using ChatGPT to plan your content calendar.

  1. Gartner survey reveals 71% of CMOs believe they lack sufficient budget to fully execute their strategy in 2023

Do you have the budget you need this year? If your answer is no, you’re not alone. Almost three quarters of CMOs say they’re in the same boat – and they won’t only be thinking about content.

  1. Don’t let economic predictions stop your marketing in the months ahead

BUT… as a bit of a companion piece to that last sigh-inducer, the Content Marketing Institute tells us to turn that frown upside down.

  1. Stop scope creep in its tracks by avoiding the top 5 causes

OK, now for something more tactical but very important. We’ve all experienced scope creep. We like these tips from Harvest – you know, the people who allow us to log the hours we spend on our work.

  1. Five lessons non-technical writers can learn from technical writers

Here’s another page of pithy advice. We recognise much of this, from our writing about B2B tech for mainly audiences of business decision-makers. Also: do check out the Superpath community.

  1. Four hallmarks of a successful agent-client relationship

ClickZ knows a thing or two about clients and their agencies. We especially like the one about a good agency having a client’s interests at heart.

  1. Content refreshing: How to win traffic by updating old content

In the 10-plus years that our agency has been around, content refreshing – which is very close to its sibling, content repurposing – has come up more and more every year. Get involved.

  1. The content marketing strategy behind the magic of Disney

Is this really content marketing? Whether that’s a strict yes or no, we can all agree that there’s plenty to learn from the Magic Kingdom. Isn’t that right, Pluto?

  1. Five strategies (and 10 tactics) for building resilient, creative teams

Bit of a vox pop, this one (it’s actually from event speakers on a panel). But useful advice, for everyone in the content game, courtesy of Significant Insights.

  1. Notes from Prince Harry’s ghostwriter

It’s not every quarter that we cite the New Yorker. But we do a lot of ghostwriting for our clients and it’s great to hear from the people behind the curtain.

Why 11 links? “11 pipers piping” seems apt for the content business.

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