Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on AI in our clients’ content. Needs to be said.
While many others also won’t be diving in to AI-generated content, there are still use cases for AI in content marketing. This is an interesting piece from Contently: using ChatGPT to plan your content calendar.
Do you have the budget you need this year? If your answer is no, you’re not alone. Almost three quarters of CMOs say they’re in the same boat – and they won’t only be thinking about content.
BUT… as a bit of a companion piece to that last sigh-inducer, the Content Marketing Institute tells us to turn that frown upside down.
OK, now for something more tactical but very important. We’ve all experienced scope creep. We like these tips from Harvest – you know, the people who allow us to log the hours we spend on our work.
Here’s another page of pithy advice. We recognise much of this, from our writing about B2B tech for mainly audiences of business decision-makers. Also: do check out the Superpath community.
ClickZ knows a thing or two about clients and their agencies. We especially like the one about a good agency having a client’s interests at heart.
In the 10-plus years that our agency has been around, content refreshing – which is very close to its sibling, content repurposing – has come up more and more every year. Get involved.
Is this really content marketing? Whether that’s a strict yes or no, we can all agree that there’s plenty to learn from the Magic Kingdom. Isn’t that right, Pluto?
Bit of a vox pop, this one (it’s actually from event speakers on a panel). But useful advice, for everyone in the content game, courtesy of Significant Insights.
It’s not every quarter that we cite the New Yorker. But we do a lot of ghostwriting for our clients and it’s great to hear from the people behind the curtain.
Why 11 links? “11 pipers piping” seems apt for the content business.
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