1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner We like the way the team at GO! brings together…
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Back when I was a reporter, an old hack once told me never to ask my best questions from the floor of a press conference or similar event. His thinking…
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I talk a lot (too much?) about some of the not-so-great uses of GenAI that we’re seeing right now. That could mean for copywriting or graphic design, as well as…
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At first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master…
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1. Accenture workforce report examines employee sentiment regarding AI in the workplace Accenture’s Work, workforce, workers report finds that 95 per cent of workers see the value in working with…
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1. Resume Builder survey reveals business leader expectations for AI in 2024 Of 750 business leaders surveyed by Resume Builder, 96 per cent of those from companies hiring in 2024…
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Ideas are easy. Executing them is hard. And people have always been tempted by the promise of shortcuts to take ideas from conception to execution without that messy ‘hard’ part…
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Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…
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What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…
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We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…
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1. New AI budget announced by UK government With initial investments to start this year, the UK government is dedicating around £900 million in both the development of an exascale…
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1. AI adoption soars A report by McKinsey published in December 2022 found that AI adoption by organisations has more than doubled since 2017, with 50–60% of organizations using some…
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