Photo by Jaime Lopes on Unsplash “You cannot build trust with AI and you don’t get the same human emotions with AI.” So said one IT leader who took part…
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I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a crossword, and I like words. But I mention it here because I like the…
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Writers have been stung by critics for as long as there’s been writing. Samuel Pepys declared Shakespeare’s A Midsummer Night’s Dream ‘the most insipid ridiculous play that ever I saw…
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Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share of traffic from traditional search engines, content marketers need to adjust their SEO strategies…
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I was looking at a carousel that my colleagues posted to our CC LinkedIn page a while ago (digression: you should follow our LinkedIn page, if you don’t already). The post was…
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Many content marketers today might not remember the early days of the web – the days before LinkedIn (founded in 2003) or, even farther back, Google (established in 1998). But…
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If you’re a content marketer, how will you get people to view your content if AI-powered search engines no longer direct people to your website? That search apocalypse – known…
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Since Google rolled out AI Overviews at the top of its search results page, many organisations have reported steep drops in search engine-generated traffic to their websites. What’s more, growing…
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Marketers who create content need their blog posts, reports, videos and podcasts to be discoverable online. Because what’s the point of communicating if no one sees or hears those communications?…
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Generative engine optimisation (GEO) is a new way to make sure your content is found by AI tools. You can think of it as an additional layer on top of…
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1. Report: 100% of lawyers in larger firms use AI in their workflows The International Bar Association and the Center for AI and Digital Policy’s September 2024 report, The Future…
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Don’t lie. You’re not thinking that policies are sexy. But we’re kind of making a big thing about the latest version of our AI policy, aimed mainly at our writers,…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.