Writers have been stung by critics for as long as there’s been writing. Samuel Pepys declared Shakespeare’s A Midsummer Night’s Dream ‘the most insipid ridiculous play that ever I saw…
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What is a use case and when should you use one? Kicking off this quarter with this piece from our very own Bill Clark, who lays out the important distinctions…
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Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share of traffic from traditional search engines, content marketers need to adjust their SEO strategies…
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In our ongoing series on generative engine optimisation (GEO), we’ve looked at key terms you need to know about this new strategy for being found online, current stats about AI’s…
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Many content marketers today might not remember the early days of the web – the days before LinkedIn (founded in 2003) or, even farther back, Google (established in 1998). But…
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If you’re a content marketer, how will you get people to view your content if AI-powered search engines no longer direct people to your website? That search apocalypse – known…
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Since Google rolled out AI Overviews at the top of its search results page, many organisations have reported steep drops in search engine-generated traffic to their websites. What’s more, growing…
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Marketers who create content need their blog posts, reports, videos and podcasts to be discoverable online. Because what’s the point of communicating if no one sees or hears those communications?…
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1. LLMs used for therapy often stigmatise mental health conditions A study by a team of US researchers concluded that large language models (LLMs) should not replace clinical therapists because…
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1. Cloud security a top concern for IT leaders in healthcare The 2024 CDW Cloud Computing Research Report (https://healthtechmagazine.net/article/2024/10/what-new-research-report-tells-us-about-healthcare-and-cloud), based on a survey of more than 900 IT professionals across…
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1. Mental healthcare more likely to benefit from personalised data, not AI A personalised approach provides a better strategy than AI for mental healthcare, a team of US researchers found.…
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1. Consumers have doubts about using GenAI for health information Consumer adoption of GenAI for health reasons declined from 40 per cent in 2023 to 37 per cent in 2024,…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.