Shirley Siluk

Author posts

Essential AI insights from Q3 21

By Shirley Siluk / December 28, 2021

1. ‘Vicious cycle’ keeps most US firms from using AI for better decisionsEighty per cent of US companies are struggling to use AI for better decision making, according to a…

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Essential AI insights from Q2 21

By Shirley Siluk / July 2, 2021

1. Demand grows for employees with multiple AI skills A growing number of jobs require skills related to artificial intelligence, according to a survey by the Organisation for Economic Co-operation…

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How COVID-19 is changing content

By Shirley Siluk / May 17, 2021

Look at the content, messages and tone your organisation uses to promote itself. Why? Because the dynamics of the marketplace have changed. Sure, as a content agency, we would say…

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Essential AI insights from Q1 21

By Shirley Siluk / March 2, 2021

1.US military activity in AI will drive greater investment in EU & China startups Written by investors Nathan Benaich and Ian Hogan, the State of AI Report 2020 predicts that…

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Essential AI insights from Q4 20

By Shirley Siluk / November 18, 2020

1. Banks might use AI to ‘game the system’, regulator warns About one third of 60 global banks are using machine learning for credit scoring and regulatory capital calculations, raising…

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Essential AI insights from Q3 20

By Shirley Siluk / August 3, 2020

1. COVID-19 lockdowns meant big changes for e-commerce AI Widespread lockdowns and social distancing due to COVID-19 brought big changes to e-commerce-related customer data and AI algorithms. Compared to e-commerce…

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Copy-wise: Should I say ‘which’ or ‘that’?

By Shirley Siluk / June 17, 2020

Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…

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Essential AI insights from Q2 20

By Shirley Siluk / April 26, 2020

1. AI being put to multiple uses during COVID-19 pandemic AI is hard at work during the COVID-19 pandemic. Top uses include looking for signs of infection in lung CT…

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Essential AI insights from Q1 20

By Shirley Siluk / February 12, 2020

1. AI could boost NA financial services by $140B through 2025 Augmentation and automation technologies could help the North American financial services sector gain between $87B and $140B in cumulative…

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Fighting ‘barbarism’ in content marketing

By Shirley Siluk / September 25, 2019

As a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…

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What does the latest research tell us about content marketing?

By Shirley Siluk / March 4, 2019

Marketing is changing fast. So fast, in fact, that it’s hard to keep up. That’s according to academic researchers. But they also note that “keeping up” is no longer optional…

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Copy-wise: Beware of too many, too few or misplaced commas

By Shirley Siluk / January 23, 2019

Imaginehavingtoreadentirebookscompanyreportsorwhitepapersinwhichwordswerentseparatedbypunctuationofanykindcanyouimagineunderstandinganythingthefirsttime Writing that way would seem like the opposite of clear communication, wouldn’t it? But that’s actually how information was recorded in ancient Greece, when all writing was meant to…

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