Shirley Siluk

Author posts

CDC researcher wearing a facemask, gloves and safety gear working with medical samples visible behind a glass hood. Source: Photo by CDC on Unsplash

Essential healthcare insights from Q2 24

By Shirley Siluk / 02/07/2024

1. Consumers have doubts about using GenAI for health information Consumer adoption of GenAI for health reasons declined from 40 per cent in 2023 to 37 per cent in 2024,…

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Young woman wearing smart glasses. Photo by Quang Tri NGUYEN on Unsplash

Essential VR/AR/XR insights from Q1 24

By Shirley Siluk / 03/05/2024

1. IDC: Expect big rebound in global AR/VR headset shipments in 2024 After a 23.5 per cent drop in global shipments for augmented reality (AR) and virtual reality (VR) headsets…

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Young woman giving herself an insulin injection. Photo by Sweet Life on Unsplash

Essential healthcare insights from Q1 24

By Shirley Siluk / 29/04/2024

1. ECRI names top 10 healthtech hazards for 2024 With more people using devices for medical care at home, there’s a large risk of not knowing how to use such…

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Photo of someone checking personal data on a smartwatch.

Essential healthcare insights from Q4 23

By Shirley Siluk / 07/02/2024

1. Despite AI’s promise in medicine and other fields, poll finds ‘confidence gap’ More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial…

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A metal robot made up of lots of joined, angular parts, sitting at a piano to play it.

Good art – and good content marketing – doesn’t take shortcuts 

By Shirley Siluk / 26/01/2024

Ideas are easy. Executing them is hard. And people have always been tempted by the promise of shortcuts to take ideas from conception to execution without that messy ‘hard’ part…

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Collage of health monitor screens. Photo by Mingwei Lim on Unsplash

Essential healthcare insights from Q3 23

By Shirley Siluk / 07/11/2023

1. Survey highlights need for investment in electronic health records Of 10 countries surveyed for an Economist Impact report commissioned by Roche Diagnostics, all have some foundations – such as…

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Doctor looking at data on two computer screens.

Essential healthcare insights from Q2 23

By Shirley Siluk / 20/09/2023

1. Smart home healthcare market growth still falling short of its potential Although the smart home healthcare market grew by 25 per cent in 2022, the market is falling short…

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Neon rainbow with love messages for Pride Month. Photo by Jason Leung on Unsplash

Allyship is not a marketing strategy

By Shirley Siluk / 13/06/2023

Here at Collective Content, we’ve always made it our mission to be transparent about how we work – not only in our client work, but behind the scenes as well.…

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Woman in lab coat with a stethoscope around her neck using a VR headset.

Essential healthcare insights from Q1 23

By Shirley Siluk / 26/04/2023

1. Survey: 4 of 5 US adults have now used telemedicine The 2022 Digital Health Consumer Adoption Survey by Rock Health Advisory found that 80 percent of U.S. adults report…

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Doctor using a cellphone.

Essential healthcare insights from Q4 2022

By Shirley Siluk / 25/01/2023

1. Healthcare’s big concern: Finding digital tech talent In its Global Tech Report 2022, KPMG found that healthcare faces the greatest challenge in finding capable talent to help with the…

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Essential AI insights from Q3 21

By Shirley Siluk / 28/12/2021

1. ‘Vicious cycle’ keeps most US firms from using AI for better decisionsEighty per cent of US companies are struggling to use AI for better decision making, according to a…

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Essential AI insights from Q2 21

By Shirley Siluk / 02/07/2021

1. Demand grows for employees with multiple AI skills A growing number of jobs require skills related to artificial intelligence, according to a survey by the Organisation for Economic Co-operation…

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