Andrew Smith

Author posts

Silhouttes of a figure walking in front of a group of 7 people a few metres behind. The figures are walking down a hill set against a moody purple and orange, cloudy sunset.

Get your thought leadership programme off the ground in 2024

By Andrew Smith / 09/02/2024

10 practical elements to consider This blog was co-authored by Andrew Smith and Marc DonFrancesco Great thought leadership (TL) is about great ideas. But it’s also about practical considerations. When…

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An open dictionary on a table, with a glimpse of a red cover peeking out from the pages.

Around the world in seven words

By Andrew Smith / 04/12/2023

Around the world in seven words The are many reasons to sign up to the Collective Content newsletter, which you can do here. One of them is the Word, or…

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Two people meeting over coffee. Photo by charlesdeluvio on Unsplash

How to get a referral for a great content agency

By Andrew Smith / 15/08/2023

Be greedy and sceptical. Greedy, because you want to gather as much information from as many sources as you can. Remember, this process is generally free, so if you skimp…

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