Editorial, while the necessary foundation for how many media businesses work, has long been considered by some as a cost centre. Last week at an event I made an analogy…
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What do you tell online publishers about content marketing opportunities? I had that dilemma at a presentation to the Association of Online Publishers (@ukaop) event last week. The biggest thing…
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I dialled in to the #mpworld event from Marketing Profs on Friday, which was an excellent virtual conference featuring the likes of Anthony Schneider (@anthonyws), Brian Clark (@copyblogger), Sonia Simone…
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There is yet more evidence of the rise of visual material as an online traffic driver. A Pew Internet survey, conducted at the start of August (link no longer available),…
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This post, from Business2Community and put together by Synecore Technologies, about the ingredients of successful online content marketing is excellent. We give you a taster here but it’s worth exploring…
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Do lead-generation campaigns capture the right data? Some do but some are an example of how the changing nature of business clashes with the way marketing has long viewed the…
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We promised some examples of newsletters that don’t fit a boring, link-fest format. They are newsletters that deliver (if you’ll excuse the term) a first-rate user experience. Unfortunately we are…
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One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…
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Fresh from sending our own CC:UK email newsletter, it’s no secret that we work with clients on theirs. A lot. The biggest question we’re asked? “What is best practice?” Our…
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‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…
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That’s right, T-shirts. Online, outdoor, TV, radio, even print – add to those the humble T-shirt. T-post – or go to tpostmag.com – is a wearable magazine. Subscribers get sent…
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We like infographics but most are plain terrible. I bet you feel the same way. They can be used in stunning and cute ways and I challenge anyone not to…
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