Tony Hallett
Author posts
One aspect of commercial content is the holy grail of producing engaging, non-distracting, even deep content in traditional online ad units. Let’s be fair – that hasn’t always been easy.…
Read MoreI just blogged over on tphallett.com about the rise of Pinterest and other channels that show traffic online is increasingly coming from non-text formats – whether photos, infographics, video or…
Read MoreLast week we showed our dismay over trends in curation and aggregation often meaning the originator of a piece of content gets lost. Almost at the same time as hitting publish on…
Read MoreThis infographic isn’t perfect but for those without a background in content creation it might just be the right catalyst. See what you think…Like this infographic? Get more content marketing…
Read MoreWhere do you find out things? You quite possibly have a good answer to that. You could probably do a quick mental stock take of nearly all the sites, channels…
Read MoreIt’s the last Friday of the month which means it is time for another Collectivist – someone Collective Content rates so highly we have no hesitation in recommending them. All…
Read MoreWe were recently asked whether it is a good idea to incentivise journalists, bloggers or any other type of writer by paying per page impression. Those that wanted to know…
Read MoreNice, brief summary about the rise of content marketing.
Read MoreHere’s what should govern when you post content. This applies whether you’re a professional editor working in the media, a blogger or publishing other content for brands out of a…
Read MoreBusinesses buying and selling from and to each other, something that has happened for millennia, can appear overly complicated these days. That’s my take on how it feels in circles…
Read MoreGreat to see the news this week that Tumblr, the other popular micro-blogging service, is hiring an editor-in-chief and (at least one other) writer – in part to report on its…
Read MoreThis post follows our last one based on the 2012 Content Marketing Report, where we noted the main methods clients are using as we entered the new year and some…
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