Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject is more front of mind to a dedicated content agency today?
And continuing the AI theme, here’s a take from the Content Marketing Institute. Good to see we’re on the same page on all the areas where AI can help outside of actually doing the writing.
And here’s a more technical take from the folks at Kontent.ai, which covers areas such as automation versus augmentation.
We like these tips to get your content consumed after you hit ‘PUBLISH’ – almost as much as we love that there are 11 of them.
Back to the smart people at the CMI – this is a reminder that we should keep in mind all the ways someone finds what they’re looking for. (Sorry, Google.)
Pillar pages, marquee content, tent-pole content, content hubs – Contently reminds us that there are good reasons for pulling together everything on a subject, mainly with SEO in mind here.
We’ve long admired Superpath as a community for those doing so much of the hard work in content marketing. Loving #7 – GSD!
Email is still so powerful. You own it, you control it and your audience is often loyally allowing you into their inner sanctum. So get deliverability right.
ROI (return on investment) doesn’t come up as often as you’d think in many projects, and you end up thinking that someone (anyone), somewhere, must be keeping tabs. Right? Great deep post by Omniscient – the clue is in their name.
Slightly self-indulgently, the last two posts this edition are agency-centric. (Hey, other agencies and freelancers also read this, y’ know.)
And, following on from that listicle, agency advisor David Baker speaks honestly about the best clients. This one is dedicated to our wonderful, live client base.
Why 11 links? Pubs close at 11PM (in some places, at least).
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