11 essential content marketing links from Q3 23

A storage locker with the number 11. Photo by Waldemar on Unsplash

11 essential content marketing links from Q3 23





11 essential content marketing links from Q3 23


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

1. 3 pros and 3 cons of using GenAI for your content

Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject is more front of mind to a dedicated content agency today?

2. How to put AI to work for better content marketing

And continuing the AI theme, here’s a take from the Content Marketing Institute. Good to see we’re on the same page on all the areas where AI can help outside of actually doing the writing.

3. How generative AI fits into content development processes

And here’s a more technical take from the folks at Kontent.ai, which covers areas such as automation versus augmentation.

4. 11 tips to get your content publishing strategy right

We like these tips to get your content consumed after you hit ‘PUBLISH’ – almost as much as we love that there are 11 of them.

5. 5 content discovery trends to inform your marketing strategy

Back to the smart people at the CMI – this is a reminder that we should keep in mind all the ways someone finds what they’re looking for. (Sorry, Google.)

6. From strategy to success: Pillar page examples for content engagement

Pillar pages, marquee content, tent-pole content, content hubs – Contently reminds us that there are good reasons for pulling together everything on a subject, mainly with SEO in mind here.

7. The 7 skills that help content marketers thrive at work

We’ve long admired Superpath as a community for those doing so much of the hard work in content marketing. Loving #7 – GSD!

8. Email deliverability best practices: Ensuring your messages reach the inbox

Email is still so powerful. You own it, you control it and your audience is often loyally allowing you into their inner sanctum. So get deliverability right.

9. Content marketing ROI: 6 steps to measuring growth

ROI (return on investment) doesn’t come up as often as you’d think in many projects, and you end up thinking that someone (anyone), somewhere, must be keeping tabs. Right? Great deep post by Omniscient – the clue is in their name.

10. 5 signs it’s time to break up with a client — and how to do it

Slightly self-indulgently, the last two posts this edition are agency-centric. (Hey, other agencies and freelancers also read this, y’ know.)

11. How good clients can change your life

And, following on from that listicle, agency advisor David Baker speaks honestly about the best clients. This one is dedicated to our wonderful, live client base.

Why 11 links? Pubs close at 11PM (in some places, at least).

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