Becky Thompson
Author posts
One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
Read MoreThis is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…
Read MorePlenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…
Read MoreThis is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…
Read MoreThis is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process…
Read MoreThis is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…
Read MoreThis is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…
Read MoreOnboarding a new content agency can sometimes mean a little bit of pain, or sometimes quite a lot. To a certain extent, that’s up to you. Episode 5 of our…
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