Becky Thompson

Author posts

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5 warning signs your large content programme is going to fail

By Becky Thompson / 11/04/2024

One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…

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Written By Becky Thompson04/11/2024
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Your customer case study can open the door to much more

By Becky Thompson / 10/28/2024

This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…

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Written By Becky Thompson28/10/2024
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The biggest partners in tech and their content needs

By Becky Thompson / 10/16/2024

Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…

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Written By Becky Thompson16/10/2024
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Speaking to your customers? No alarms and no surprises

By Becky Thompson / 10/10/2024

This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…

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Written By Becky Thompson10/10/2024
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Why a defined process gets the best content results

By Becky Thompson / 10/03/2024

This is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process…

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Written By Becky Thompson03/10/2024
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Small partner, big ambition – how I show what’s possible

By Becky Thompson / 09/25/2024

This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…

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Written By Becky Thompson25/09/2024
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3 qualities to demand in your content agency

By Becky Thompson / 09/16/2024

This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…

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Written By Becky Thompson16/09/2024
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Onboarding agencies

By Becky Thompson / 11/01/2023

Onboarding a new content agency can sometimes mean a little bit of pain, or sometimes quite a lot. To a certain extent, that’s up to you. Episode 5 of our…

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Written By Becky Thompson01/11/2023
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Tech Quarterly

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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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