Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your…
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One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
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This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…
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Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…
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This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…
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This is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process…
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This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…
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This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…
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If we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…
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Back when I was a reporter, an old hack once told me never to ask my best questions from the floor of a press conference or similar event. His thinking…
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I talk a lot (too much?) about some of the not-so-great uses of GenAI that we’re seeing right now. That could mean for copywriting or graphic design, as well as…
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I wasn’t alone in loving the first two seasons of The Bear, which follows the highly strung family and wider team that run the titular Chicago restaurant (spoiler: there are…
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