Let’s start with slop. We’ve all heard about it and – sadly – experienced it. But the explosion of low-quality content isn’t only driven by AI tools, and it isn’t the only reason we risk failing to see in a potential Golden Age of thought leadership. With that in mind,…
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The last weeks of December come with a guarantee that we’ll all be seeing lots of similar posts: the round-up. This year, I’ve decided to compile five content-related reasons that I’ve seen marketing campaigns flop in 2025. Why? So you can…
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Writers have been stung by critics for as long as there’s been writing. Samuel Pepys declared Shakespeare’s A Midsummer Night’s Dream ‘the most insipid ridiculous play that ever I saw…
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I was looking at a carousel that my colleagues posted to our CC LinkedIn page a while ago (digression: you should follow our LinkedIn page, if you don’t already). The post was…
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Part 6 Welcome to Human Work. A series about the changing nature of work today. René Girard (1923-2015) was a French-American philosopher and social scientist, his ideas now beloved of…
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Part 5 Welcome to Human Work. A series about the changing nature of work today. Many leaders are seized of the need to transform to survive and thrive. They also…
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Part 3 Welcome to Human Work. A series about the changing nature of work today. Many a modern conversation starts like this: “Do you prefer working in the office or…
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The internet is thick with business guru after business guru telling you to sell painkillers rather than vitamins. What does that mean? Well, the theory is that we all know…
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Companies are suffering from a slump in discretionary energy: energy that workers freely gave at work. These are the moments of ideation, fun, innovation, insight, vigour and enthusiasm that once…
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What do we do when there’s a big, upsetting thing that nobody wants to talk about? People have different approaches, but for much of the corporate world, the answer is often…
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I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…
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Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your…
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