Thought leadership
One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
Read MoreThis is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…
Read MorePlenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…
Read MoreThis is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…
Read MoreThis is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process…
Read MoreThis is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…
Read MoreThis is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…
Read MoreIf we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…
Read MoreBack when I was a reporter, an old hack once told me never to ask my best questions from the floor of a press conference or similar event. His thinking…
Read MoreI talk a lot (too much?) about some of the not-so-great uses of GenAI that we’re seeing right now. That could mean for copywriting or graphic design, as well as…
Read MoreI wasn’t alone in loving the first two seasons of The Bear, which follows the highly strung family and wider team that run the titular Chicago restaurant (spoiler: there are…
Read MoreAt first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master…
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