Part 3 Welcome to Human Work. A series about the changing nature of work today. Many a modern conversation starts like this: “Do you prefer working in the office or…
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The internet is thick with business guru after business guru telling you to sell painkillers rather than vitamins. What does that mean? Well, the theory is that we all know…
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Companies are suffering from a slump in discretionary energy: energy that workers freely gave at work. These are the moments of ideation, fun, innovation, insight, vigour and enthusiasm that once…
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What do we do when there’s a big, upsetting thing that nobody wants to talk about? People have different approaches, but for much of the corporate world, the answer is often…
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I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…
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Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your…
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One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
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This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…
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Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…
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This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…
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This is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process…
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This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…
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