account-based marketing
If there is one buzzword that has repeatedly cropped up on the marketing-trends-to-watch lists this year, it’s account-based marketing (ABM). It’s not surprising, given the general trend towards personalisation in…
Read MoreMarketing has its contradictions. As a profession and career choice, it remains very popular. As a discipline, it has long had its opposition. Now, we’re at a point where we…
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