B2B tech

Subject matters

By Tony Hallett / 27/01/2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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Speak your customer’s language – a lesson from the tech sector

By Tony Hallett / 15/11/2016

This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…

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