This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…
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Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…
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How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…
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This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…
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