Why would a media company have a CCO?

By Tony Hallett / 15/02/2013

Previously these pages featured a post explaining the CCO role – or chief content officer. But while we were encouraged to see all kinds of businesses embracing content marketing and…

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What is a CCO?

By Tony Hallett / 12/11/2012

It stands for a chief content officer. Google this three-letter acronym*, though, and you soon leave the world of content. Chief Communications Officer, Chief Compliance Officer, even Cisco Connection Online…

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