Lawyered-up? The perils of sign-offs in content marketing

By Tony Hallett / May 1, 2013

Have you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…

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How content and copy are different

By Tony Hallett / December 10, 2012

Hire an editor for a new launch – that was the simple request put to a friend and member of the Collective Content family. The hunt was ultimately successful but…

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Content marketing in the UK [infographic]

By Tony Hallett / June 20, 2012

We shared this really nice infographic the other day on Twitter but it’s simply too good not to chain to this blog somehow. It’s courtesy of the APA – now…

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