Lawyered-up? The perils of sign-offs in content marketing

By Tony Hallett 05/01/2013

Have you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…

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Written By Tony Hallett01/05/2013
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How content and copy are different

By Tony Hallett 12/10/2012

Hire an editor for a new launch – that was the simple request put to a friend and member of the Collective Content family. The hunt was ultimately successful but…

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Written By Tony Hallett10/12/2012
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Content marketing in the UK [infographic]

By Tony Hallett 06/20/2012

We shared this really nice infographic the other day on Twitter but it’s simply too good not to chain to this blog somehow. It’s courtesy of the APA – now…

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Written By Tony Hallett20/06/2012
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