Dietrich Mateschitz

Red Bull’s Mateschitz on: brands as publishers

By Tony Hallett 11/01/2016

“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull  Today’s quotation comes not from a marketer but from a company leader (who also happens…

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Written By Tony Hallett01/11/2016
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