Sponsored content and UK publishers

By Tony Hallett / 15/10/2012

We see that Business Insider is the latest of the big boys in web publishing to include sponsored content among regular editorial. It isn’t ditching ads – it has a…

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Content marketing embraced by 93% of marketers

By Tony Hallett / 08/10/2012

This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they…

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