I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…
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Welcome to the Collective Content How to choose a content agency podcast series. In each episode, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by content…
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1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…
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The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…
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Most large companies retain a PR agency and someone or a team in-house with responsibility for that function. Companies that are smaller also tend to know why PR matters, even…
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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.