Image of a back of a man surrounded by papers, graphs, charts and tables. He seems deep in thought.

Podcast Episode 1 – In house, agency or freelance?

By Daine Lindsay / August 26, 2023

Welcome to the Collective Content How to choose a content agency podcast series. In each episode, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by content…

Read More

11 essential content marketing links from Q4 18

By Tony Hallett / December 20, 2018

1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…

Read More

11 essential content marketing links from Q2 18

By Tony Hallett / June 29, 2018

The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…

Read More

Don't be a PR hypocrite – hitch a ride on rivals' branded content

By Tony Hallett / March 10, 2015

Most large companies retain a PR agency and someone or a team in-house with responsibility for that function. Companies that are smaller also tend to know why PR matters, even…

Read More