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Podcast Episode 1 – In house, agency or freelance?

By Daine Lindsay / 26/08/2023

Welcome to the Collective Content How to choose a content agency podcast series. In each episode, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by content…

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11 essential content marketing links from Q4 18

By Tony Hallett / 20/12/2018

1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…

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11 essential content marketing links from Q2 18

By Tony Hallett / 29/06/2018

The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…

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Don't be a PR hypocrite – hitch a ride on rivals' branded content

By Tony Hallett / 10/03/2015

Most large companies retain a PR agency and someone or a team in-house with responsibility for that function. Companies that are smaller also tend to know why PR matters, even…

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