lead-gen » Collective Content

Non-media media owners – their rise and rise

By Tony Hallett / 21/11/2012

Is a publication from a supermarket chain, Tesco Magazine, now the largest in the UK, ahead of tabloids such as The Sun and The Mail? It’s certainly not online and…

Irrelevant questions marketers ask

By Tony Hallett / 05/09/2012

Do lead-generation campaigns capture the right data? Some do but some are an example of how the changing nature of business clashes with the way marketing has long viewed the…

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