lead-gen

Non-media media owners – their rise and rise

By Tony Hallett / November 21, 2012

Is a publication from a supermarket chain, Tesco Magazine, now the largest in the UK, ahead of tabloids such as The Sun and The Mail? It’s certainly not online and…

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Irrelevant questions marketers ask

By Tony Hallett / September 5, 2012

Do lead-generation campaigns capture the right data? Some do but some are an example of how the changing nature of business clashes with the way marketing has long viewed the…

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