long-form content

11 best content marketing links (Q2 16)

By Tony Hallett / 19/07/2016

What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…

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Time to go long

By Tony Hallett / 02/03/2016

It’s tempting to assume writing on the web favours short-form. That’s what we heard for years. But long-form content – not just e-books and white papers – is valuable and…

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11 best content marketing links (Q3 15)

By Tony Hallett / 30/09/2015

Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…

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