What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…
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It’s tempting to assume writing on the web favours short-form. That’s what we heard for years. But long-form content – not just e-books and white papers – is valuable and…
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Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…
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