5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…
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To all those who say we need more quality content, not more quantity, I say this: You’re going to get both. (And if you don’t even like the word ‘content’…
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It’s tempting to assume writing on the web favours short-form. That’s what we heard for years. But long-form content – not just e-books and white papers – is valuable and…
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One day last week I had two very different meetings back to back, one with a company that wanted to use newsjacking, another with a focus on long-form content. It…
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