Images of classic movie posters

Netflix shows how the wrong marketing content drives away customers

By Aled Herbert / 29/11/2022

I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…

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You’re gonna need a bigger boat

By Aled Herbert / 28/02/2022

As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…

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