Content test – what’s your organisation’s idea of ‘news’?

By Tony Hallett 07/08/2015

Here’s a way to work out if a company – or you – are thinking the right way about useful, engaging content. Alongside the usual ‘About us’ sections on corporate…

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Written By Tony Hallett08/07/2015
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Apple as media gatekeeper

By Tony Hallett 06/19/2015

Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…

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Written By Tony Hallett19/06/2015
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Sign-off paralysis and how to cure it

By Tony Hallett 05/27/2015

Sign-offs are the biggest threat to the average company trying to market with content. Not ideas, not finding creators of quality content, not even budgets or legal – though all…

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Written By Tony Hallett27/05/2015
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Should Google News feature brand content?

By Tony Hallett 04/17/2013

Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…

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Written By Tony Hallett17/04/2013
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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