Why trust is everything for brand content

By Tony Hallett 10/25/2016

This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…

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Written By Tony Hallett25/10/2016
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Ethics codes, unions and the changing nature of content

By Tony Hallett 03/24/2015

What role do ethics play in content creation? We know most newspapers, some TV programmes (news, factual programming etc.) and a few online publications have ethics policies. We also know…

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Written By Tony Hallett24/03/2015
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