When should a brand charge for its content?

By Tony Hallett / December 2, 2016

Previously we’ve looked at what premium content marketing means. It’s content marketing so good that a reader/viewer chooses to pay for it. But the question we come to next in…

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When content marketing is premium

By Tony Hallett / August 24, 2016

By now you have a good idea of what content marketing is. So what is premium content marketing? The definition isn’t as important as what it tells us about the…

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Spotify striving for advertising without ads

By Tony Hallett / April 24, 2012

Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…

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