Rebecca Lieb

11 essential content marketing links for Q2 17

By Tony Hallett / June 28, 2017

B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…

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Jay Baer on: Content as fire, social as gasoline

By Tony Hallett / November 28, 2016

“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert  A while back, for a few years, it felt like everyone jumped on social media as…

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Content marketing: ‘When will we be like GE or Red Bull?’

By Tony Hallett / July 1, 2016

I speak to new clients about how quickly and how far their content can improve. Because big strides are possible. But you know what I often hear? “We want to…

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Culture of content – got one?

By Tony Hallett / January 26, 2015

You’ve heard the phrase ‘a culture of content’, right? Well, you’re going to hear it a lot more this year. Why? There’s a good chance your organisation has not only…

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