Poor grammar? That’s an opportunity for brands

By Tony Hallett / 26/04/2013

There is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…

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Should I spell ‘internet’ with a capital ‘i’?

By Tony Hallett / 02/12/2012

Proper nouns usually come with capital letters. Think of your name, countries, political parties and hundreds of other categories. In theory, we should spell the internet as ‘the Internet’. There…

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