usage

Copy-wise: ‘Less’ and ‘fewer’ are not interchangeable

By Shirley Siluk / 03/10/2016

Once you understand the difference between ‘less’ and ‘fewer’, it’s hard to mistakenly use one in place of the other. Saying ‘fewer puppies’ or ‘less water’ simply feels right, while…

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Copy-wise: It's only one word, but where you place it matters

By Shirley Siluk / 26/09/2016

“Only I have eyes for you.” “I have only eyes for you.” “I have eyes for only you.” Read each of those sentences above again and think about how they…

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