“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”

– David Beebe, Marriott International

Today’s quotation says so much about how to do and not do content marketing well. And we especially like it coming from Marriott, who are doing so much that is progressive in this field.

We too talk a lot about focusing on your customer, not your own business. Be of assistance to your customer and the sales will follow later.

We even speak in presentations about a Hippocratic oath for B2B content marketing: First, be useful.

How about you? Are you able to avoid talking too much about your brand? Are you able to put your customer and your wider industry at the centre of your marketing?