What follows is controversial to some. The message of this post is: do one thing well. That’s what we believe in, speaking as a content agency. We think it’s good…
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Here’s something we need to make clear straightaway – Collective Content isn’t anti-freelance. The bulk of our writers are freelancers. Using freelances can in certain circumstances absolutely be the right…
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One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…
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Most large companies retain a PR agency and someone or a team in-house with responsibility for that function. Companies that are smaller also tend to know why PR matters, even…
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We often get asked what the biggest challenge is with content marketing. This sometimes comes from people backing us to succeed, sometimes from clients/others wanting to learn. Sometimes it’s just…
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When we launched Collective Content it was a little under a year ago. I’ve since learnt about others with a ‘collective’ approach – meaning you can have a dispersed, project-right…
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Hire an editor for a new launch – that was the simple request put to a friend and member of the Collective Content family. The hunt was ultimately successful but…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
