In-house or agency?

By Tony Hallett / 09/09/2015

One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…

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Don't be a PR hypocrite – hitch a ride on rivals' branded content

By Tony Hallett / 10/03/2015

Most large companies retain a PR agency and someone or a team in-house with responsibility for that function. Companies that are smaller also tend to know why PR matters, even…

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What is the biggest blocker to content marketing uptake?

By Tony Hallett / 19/09/2013

We often get asked what the biggest challenge is with content marketing. This sometimes comes from people backing us to succeed, sometimes from clients/others wanting to learn. Sometimes it’s just…

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The Collective future

By Tony Hallett / 13/12/2012

When we launched Collective Content it was a little under a year ago. I’ve since learnt about others with a ‘collective’ approach – meaning you can have a dispersed, project-right…

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How content and copy are different

By Tony Hallett / 10/12/2012

Hire an editor for a new launch – that was the simple request put to a friend and member of the Collective Content family. The hunt was ultimately successful but…

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