C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI?…
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1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner We like the way the team at GO! brings together…
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1. What CMOs predict will happen—or keep happening—in 2020 We’re starting with some ‘big picture’ articles. Here’s a snapshot of CMOs being very big picture about the year. 2. 10…
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What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here… …
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1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…
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Cash for words. That’s the brutal equation of much professional writing. But if you’re a freelancer or moonlighting (hey, it happens) pro writer, how do you start a relationship with…
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Due diligence when choosing any kind of agency – any kind of supplier – probably says: Ask more than one question. (In fact, I know it does.) But what’s the…
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Marketers these days spend a lot of time thinking about budgets… or, rather, the lack thereof. But you might be surprised to learn that money isn’t the top factor they…
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There’s a question mark at the end of that headline. That’s because over the past few months we wrote several pieces about what to look for in a content agency.…
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Agencies – like some other companies – don’t often talk too loudly or publicly about how they charge what they charge. You know the reasons why. They include not wanting…
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To any kind of start-up, investors often ask ‘What’s your superpower?’ What they mean is that ideally you need to have something unique and in-demand. Of course you should be…
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Again we return to the question of ‘What makes a great agency?’ after recommending the best agencies in the content business specialise on content and that they work openly with…
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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.