What’s in a job title?

By Tony Hallett / 22/06/2017

I was looking at an invite to an Economist event at the Cannes Lions festival this week (not that I’m there). It was for a CMO panel and something struck…

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Speak your customer’s language – a lesson from the tech sector

By Tony Hallett / 15/11/2016

This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…

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The law of small numbers in B2B

By Tony Hallett / 22/10/2015

This post was inspired by another titled ‘If no one clicks, was your blog post a waste of time?’ It was by the excellent Emily Cretella at Cursive Content who…

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Branded content lessons from B2C and B2B

By Aled Herbert / 29/05/2012

I’ve been on the frontline of journalism for 13 years now – in print, on the web, across consumer, B2B and customer publishing – and one evolving trend I’ve observed…

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Collectivist #3: Content creator

By Tony Hallett / 30/03/2012

It’s recommendation time again… Andy McCue – writer, editor, climber Andy is modest. He writes on his LinkedIn profile about “13 years’ experience in business-to-business, consumer and customer publishing across…

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