I was looking at an invite to an Economist event at the Cannes Lions festival this week (not that I’m there). It was for a CMO panel and something struck…
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This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…
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This post was inspired by another titled ‘If no one clicks, was your blog post a waste of time?’ It was by the excellent Emily Cretella at Cursive Content who…
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I’ve been on the frontline of journalism for 13 years now – in print, on the web, across consumer, B2B and customer publishing – and one evolving trend I’ve observed…
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It’s recommendation time again… Andy McCue – writer, editor, climber Andy is modest. He writes on his LinkedIn profile about “13 years’ experience in business-to-business, consumer and customer publishing across…
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