editorial

Copy-wise: Buzzword bingo will hurt your content

By Andy McCue / November 24, 2016

This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…

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Think quality before labelling in content marketing

By Tony Hallett / April 3, 2013

Does sponsored content have a labeling problem?, asked Digiday’s Josh Sternberg yesterday. No Josh, it simply has a quality problem. Content marketing in general and perhaps particularly native advertising, a…

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Editorial as profit centre

By Tony Hallett / October 2, 2012

Editorial, while the necessary foundation for how many media businesses work, has long been considered by some as a cost centre. Last week at an event I made an analogy…

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Curation is king? Maybe, if you answer these questions

By Tony Hallett / August 9, 2012

One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…

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