Welcome to the fourth episode of Collective Content’s How to choose a content agency podcast series. Now that we’ve covered the preliminary stages of choosing a content agency, our hosts…
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Welcome to the Collective Content How to choose a content agency podcast series. In each episode, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by content…
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What happens when we get approached by a freelance writer? First, the set-up: I usually get an email direct to me (because we post my address on our website and…
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Cash for words. That’s the brutal equation of much professional writing. But if you’re a freelancer or moonlighting (hey, it happens) pro writer, how do you start a relationship with…
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What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…
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Here’s something we need to make clear straightaway – Collective Content isn’t anti-freelance. The bulk of our writers are freelancers. Using freelances can in certain circumstances absolutely be the right…
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How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…
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Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…
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